Towards Tourists’ Perspective: Creative Tourism and its Main Characteristics
Article Sidebar
Main Article Content
Abstract
The development of creative tourism has seen significant growth; tourists are active co-creators of their own experience and have become increasingly interested in learning about the cultural surroundings of the destinations they visit, through contact with the local people and their culture. Therefore, the integration and development of creative tourism is an inevitable choice for achieving regional economic and cultural appreciation. This paper aims to expound the concept of creative tourism and to determine the creative tourism characteristics from the tourist perspective. Exploratory factor analysis was employed to uncover the various said perspectives which pertain to creative tourism in the context of activity participation. The factors are categorized into five aspects: genuine value, co-creation experience, spirit of place, hands-on experience and cross-cultural experience. Finally, the development of creative tourism characteristics is recommended in developing creative tourism as well as creative tourism-related activities to promote the integration of creative industry and to strengthen the linkage between that of tourism and other industries.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Aruninta, A. (2011). The pros and cons of agro–eco tourism development in rural provinces of Thailand. In The 2nd International Symposium of International Federation of Landscape Architects, Asia Pacific Region, Cultural Landscape Committee (IFLA APR CLC), Seoul.
Creative Tourism Network, Bangkok, Thailand. (2014). Retrieved from http://www.creativetourismnetwork.org/bangkok/
Fernandez, T. (2010). More than sun, beach and heritage: Innovating Mediterranean tourism through creative tourism. Interactions, Cooperation, Competitiveness and Economic Development, 30. Gothenburg, Sweden: RESER Conference Papers.
Florida, R. (2012). The rise of the creative class: And how it’s transforming work, leisure, community, and everyday life. New York: Basic Books.
Kostopoulou, S. (2013). On the revitalized waterfront: Creative milieu for creative tourism. Sustainability, 5(11), 4578–4593.
O’Connor, J. (2010). The cultural and creative industries: A literature review (2nd ed.). Newcastle: Creativity, Culture and Education.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544.
Richards, G. (2010). Creative tourism and local development. In R. Wurzburger, A. Pattakos & S. Pratt (Eds.), Creative tourism: A global conversation (pp. 78–90). Santa Fe, Sunstone Press.
Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225–1253.
Richards, G. (2014). Creativity and tourism in the city. Current Issues in Tourism, 17(2), 119–144.
Richards, G., & Marques, L. (2012). Exploring creative tourism: Editors’ introduction. Journal of Tourism Consumption and Practice, 4(2), 1–11.
Richards, G. W., & Raymond, C. (2000). Creative tourism. ATLAS News, 23, 16–20.
Richards, G., & Wilson, J. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction of culture. Tourism Management, 27, 1209–1223.
Richards, G., & Wilson, J. (Eds.) (2007). Tourism, creativity and development (Routledge studies in contemporary geographies of leisure, tourism and mobility; Vol. 10). Routledge.
Salman, D., & Uygur, D. (2010). Creative tourism and emotional labor: An investigatory model of possible interactions. International Journal of Culture, Tourism and Hospitality Research, 4(3), 186–197.
Tan, S.-K., Tan, S.-H., Luh, D.-B., & Kung, S.-F. (2016). Understanding tourist perspectives in creative tourism. Current Issues in Tourism, 19(10), 981–987.
Tan, S. K., Kung, S. F., & Luh, D. B. (2013). A model of ‘creative experience’ in creative tourism. Annals of Tourism Research, 41, 153–174.
Tan, S. K., Luh, D. B., & Kung, S. F. (2014). A taxonomy of creative tourists in creative tourism. Tourism Management, 42, 248–256.
Wisansing, J. (2019). Creative tourism initiatives in Thailand: DASTA mode. In The proceeding of the 2019 APacCHRIE & EuroCHRIE Joint Conference (pp. 1–15).
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on exploratory factor analysis. Tutorials in Quantitative Methods for Psychology, 9(2), 79–94.