Advertising Design by Using Star Wars Soundtracks Concept
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Abstract
The objective of this research is to search for a suitable advertising design approach for different kinds of brands that can be used as an alternative theory for branding, when a brand manager chooses a Star Wars soundtracks that best communicated the brand, a designer can then apply the various advertising design concepts that researchers summarized in the Star Wars soundtracks to the adverting design.
This research is qualitative research and the research methods are 1. study and collect information about the Star Wars soundtracks and different types of brands for create the first research tool for music specialists and brand specialists in group interviews to select suitable Star Wars soundtracks for the different types of brands. 2. The researchers analyzed and selected a sample of 247 advertisement images from 646 images by systematic random sampling, then used sample of advertising images to create a second research tool for music specialists and graphic specialists in group interviews to select sample of advertising images suitable for each Star Wars soundtrack. 3. The researchers analyzed the results of the advertising image sample obtained from the second research tool with four advertising design concepts, namely 1) Advertising Appeals Creation 2) Creative Execution 3) Picture Manipulating and 4) Composition and then using the results of the analysis to create a third research tool for graphics design specialists. 4. Graphic design specialists verified the accuracy of the data that the researchers have analyzed. Therefore, the researchers then summarized the results as a guideline for advertising design from 4 concepts for each Star Wars soundtracks.
The results of the study found that Star Wars soundtracks can be used as an alternative theory for branding in advertising design. The research found guidelines for advertising design for eight different types of brands with the different numbers of suitable soundtracks, ranging from one to five soundtracks, each of which is summarized as a complete advertising design guideline for all 4 concepts, differing according to the suitability of each soundtrack. When choosing a soundtrack that is appropriate for the brand, the four concepts of advertising design guidelines that are suitable for the brand can be found as well.
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