The Perceived Value of Products Create from Natural Waste Materials and Differences in Perception of Demographic Groups by Generational Theory
Article Sidebar
Main Article Content
Abstract
The objectives of this research are 1) to analyze the characteristics of the sample group's perception of the value of products created from waste natural materials and 2) to analyze differences in the perceived value of products created from waste natural materials between the sample groups according to generational theory. The population in the research was a group of people interested in handicrafts and home decoration products born from 1946 - 2010. The sample group consisted of 400 people, selected by quota sampling, divided into 4 groups by generational theory with 100 people per generation. The research tools were 1) the 7-rating scale of the perceived value questionnaire, and 2) the works created from waste natural materials as a stimulus. Data analysis used descriptive statistics, frequency, percentage, mean and standard deviation, and statistical tests 1) Factor analysis and 2) Analysis of Variance.
This research found that 1) the perception of value of products created from waste natural materials among the sample group had the highest overall perception of value. Products are not devalued by perception, and 2) The sample group determined according to generational theory has a significantly different perception of the value of products created from natural waste materials. Generation Z has the highest overall perceived value, followed by Generation Y, Generation B, and Generation X.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement
The copyright of this article is transferred to Journal of The Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang with effect if and when the article is accepted for publication. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, electronic form (offline, online) or any other reproductions of similar nature.
The author warrants that this contribution is original and that he/she has full power to make this grant. The author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors.
References
Bajar, R. G. C. A., Ong, A. K. S., & German, J. D. (2024). Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country. Sustainability, 16(9), 1-22 Article 3747. https://doi.org/10.3390/su16093747
Biedenbach, T., & Jacobsson, M. (2016). The Open Secret of Values: The Roles of Values and Axiology in Project Research. Project Management Journal, 47(3), 139-155. https://doi.org/10.1177/875697281604700312
Bordonaba-Juste, M.V., Lucia-Palacios, L., & Pérez-López, R. (2020). Generational differences in valuing usefulness, privacy and security negative experiences for paying for cloud services. Information Systems and e-Business Management, 18, 35–60. https://doi.org/10.1007/s10257-020-00462-8
Danaher, J. (2021). Axiological futurism: The systematic study of the future of values. Futures, 132(2021), 1-14. Article 102780. https://doi.org/10.1016/j.futures.2021.102780
Démuth, A. (2013). Perception theories. Innovative forms of education in transforming university education. Trnava university.
Dragolea, L.-L., Butnaru, G. I., Kot, S., Zamfir, C. G., Nuţă, A.-C., Nuţă, F.-M., Cristea, D. S., & Ştefănică, M. (2023). Determining factors in shaping the sustainable behavior of the generation Z consumer. Frontiers in Environmental Science, 11(2023). 1-21. https://doi.org/10.3389/fenvs.2023.1096183
Grewal, L., Hmurovic, J., Lamberton, C., & Reczek, R. W. (2019). The Self-Perception Connection: Why Consumers Devalue Unattractive Produce. Journal of Marketing, 83(1), 89-107. https://doi.org/10.1177/0022242918816319
Hart, S. L. (1971). Axiology--Theory of Values. Philosophy and Phenomenological Research, 32(1), 29-41. https://doi.org/10.2307/2105883
Ho, A. G., & Siu, K. W. M. G. (2012). Emotion Design, Emotional Design, Emotionalize Design: A Review on Their Relationships from a New Perspective. The Design Journal, 15(1), 9–32. https://doi.org/10.2752/175630612X13192035508462
Hu, H., Liu, Y., Lu, W. F., & Guo, X. (2022). A quantitative aesthetic measurement method for product appearance design. Advanced Engineering Informatics, 53(2022), 1-17. Article 101644. https://doi.org/10.1016/j.aei.2022.101644
Kato, T. (2021). Functional value vs emotional value: A comparative study of the values. International Journal of Information Management Data Insights, 1(2021), 1-7. Article 100024. https://doi.org/10.1016/j.jjimei.2021.100024
Knight, Y. (2015). Talkin’ ‘bout my generation: a brief introduction to generational theory. Planet, 21(1), 13-15. https://doi.org/10.11120/plan.2009.00210013
Kolomoyets, Y., & Dickinger, A. (2023). Understanding value perceptions and propositions: A machine learning approach. Journal of Business Research, 154(2023), 1-10. Article 113355. https://doi.org/10.1016/j.jbusres.2022.113355
Kumar, M., & Noble, C. H. (2016). Beyond form and function: Why do consumers value product design?. Journal of Business Research, 69(2), 613-620. https://doi.org/10.1016/j.jbusres.2015.05.017
Lin, Y.-C., & I, B. (2011). Generation and Gender Differences in Aesthetic Responses to Popular Illustrations. Visual Arts Research, 37(1), 30-41. https://doi.org/10.5406/visuartsrese.37.1.0030
Lyons, S. T., Duxbury, L., & Higgins, C. (2007, November). An Empirical Assessment of Generational Differences in Basic Human Values. Psychological Reports, 101(2), 339-352. https://doi.org/10.2466/pr0.101.2.339-352
Määttänen, P. (2017). Emotions, values, and aesthetic perception. New Ideas in Psychology, 47(2017), 91-96. https://doi.org/10.1016/j.newideapsych.2017.03.009
Mahajan, G. (2020). What Is Customer Value and How Can You Create it?. Journal of Creating Value, 6(1), 119-121. https://doi.org/10.1177/2394964320903557
Mannheim, K. (1952). The Problem of Generations. In A. Lowe (Ed.), Essays on the Sociology of Knowledge (pp. 276-320). Oxford University Press Inc. https://ia800904.us.archive.org/1/items/essaysonsociolog00mann/essaysonsociolog00mann.pdf
Micheli, P., Jaina, J., Goffin, K., Lemke, F., & Verganti, R. (2012). Perceptions of Industrial Design: The “Means” and the “Ends”. Journal of Product Innovation Management, 29(5), 687-704. https://doi.org/10.1111/j.1540-5885.2012.00937.x
Plato, L., & Meskin, A. (2014). Aesthetic Value. In A. C. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research (pp. 76-78). Springer, Dordrecht. https://doi.org/10.1007/978-94-007-0753-5_3349
Popescu, A. (2019). The brief history of generation – defining the concept of generation. An analysis of literature review. JOURNAL OF COMPARATIVE RESEARCH IN ANTHROPOLOGY AND SOCIOLOGY, 10(2), 15-30. http://compaso.eu/wpd/wp-content/uploads/2020/05/Compaso2019-102-Popescu.pdf
Prinz, J. (2011). Emotion and Aesthetic Value. in E. Schellekens & P. Goldie (Eds.), The Aesthetic Mind: Philosophy and Psychology (pp. 71 – 88). Oxford Academic. https://doi.org/10.1093/acprof:oso/9780199691517.003.0006
Sairanen, M., Aarikka-Stenroos, L., & Kaipainen, J. (2024). Customer-perceived value in the circular economy: A multidimensional framework. Industrial Marketing Management, 117(2024), 321-343. https://doi.org/10.1016/j.indmarman.2024.01.006
Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7(4), 427–451. https://doi.org/10.1177/1470593107083165
Schindler, I., Hosoya, G., Menninghaus, W., Beermann, U., Wagner, V., Eid, M., & Scherer, K. R. (2017). Measuring aesthetic emotions: A review of the literature and a new assessment tool. PLOS ONE, 12(6), 1-45. https://doi.org/10.1371/journal.pone.0178899
Skeirytė, A., Krikštolaitis, R., & Liobikienė, G. (2022). The differences of climate change perception, responsibility and climate-friendly behavior among generations and the main determinants of youth's climate-friendly actions in the EU. Journal of Environmental Management, 323(2022), 1-9. Article116277. https://doi.org/10.1016/j.jenvman.2022.116277
Sreeja, P. S., & Mahalakshmi, G. S. (2017). Emotion Models: A Review. International Journal of Control Theory and Applications, 10(8), 651-657. https://www.researchgate.net/publication/319173333_Emotion_Models_A_Review
Strauss, W., & Howe, N. (1991). Generations: The History of America’s Future, 1584–2069. William Morrow and Company.
Törőcsik, M., Szűcs, K., & Kehl, D. (2014). How Generations Think: Research on Generation Z. Acta Universitatis Sapientiae, Communicatio, 1(2014), 23–45. https://grupespsichoterapija.lt/wp-content/uploads/2017/09/comm1-3.pdf
Townsend, J. D., Montoya, M. M., & Calantone, R. J. (2011). Form and Function: A Matter of Perspective. journal of Product Innovation Management, 28(3), 374–377. https://doi.org/10.1111/j.1540-5885.2011.00804.x
Weninger, J., Arnst, I., Dick, M., & Ascher, M. (2023, December 4-6). Mechanisms of Aesthetics: On the Perception of Materials and Their Properties [Conference session]. Light Symposium 2023: Architecture Lighting Environments-Space With (Out) Light, Stockholm, Sweden. https://doi.org/10.1088/1755-1315/1320/1/012023
Theory of Generations. (2024, January 12). In Wikipedia. https://en.wikipedia.org/wiki/Theory_of_Generations
Yamane, T. (1967). Statistics; an Introductory analysis (2nd ed.). Harper & Row.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 22. https://doi.org/10.1177/002224298805200302
Zhang, Y.& Ren, Y. (2015). Product design exploration based on users psychological perception. Proceedings of the 2015 International Conference on Advanced Engineering Materials and Technology, 5(2015), 45-48. https://doi.org/10.2991/icaemt-15.2015.9