Published: 2024-12-20

Linkage of Individuals and Collective of Human through Performative Acts

Natthaphon Chaiworawat, Kitsirin Kitisakon, Kasem Phenpinant

1-22

SOFT POWER STRATEGIES FOR LIFESTYLE FASHION BRANDS: A CASE STUDY COMPARING FASHION BRANDS IN SOUTH KOREA AND THAILAND

Weerin Santiworarak, Sangpetch Srinim, Vereese Chiansirikraiwut, Charothorn Tipuppathum, Patcha Utiswannakul

1-23