The Challenge of Digital Storytelling for Cultural Tourism

บทคัดย่อ

Abstract

     Progression in human computer interaction has direct impacts on several areas in civic lives, including in the field of cultural tourism. However, cultural tourism is considered as a niche market and visitors have
no motivation to visit or read the story displayed behind the exhibitions. To increase motivation in cultural tourism, this study presents digital storytelling as an interactive technology. Furthermore, digital storytelling has significant impacts on people’s daily life in myriad ways: from marketing, advertising and promotion, management, and education, to personal motivation, cultural media and media and entertainment. This paper aims to explore usages of digital storytelling within six principal areas and analyse opportunities of digital storytelling as a new interactive technology in the field of cultural tourism. This study could act as a good example of applying an interactive technology-driven approach (digital storytelling) in a variety of areas and demonstrating how this technology could result in powerful, balanced and holistic experiences – in this case, acts of cultural tourism. The results of this paper could be summarized that 1.) digital storytelling can effectively enhance online users’ experience and motivation to visit the real cultural places: 2.) digital storytelling and virtual technology can provide to support cultural tourism regarding accessibility (too expensive to visit, too inhospitable, too far away,
too fragile, too dangerous, or no longer exist) and 3.) this technology can present precise and formal data about the historical place with entertainment and provide storytelling to attract online visitors’ interest.

Keyword : Digital storytelling Cultural tourism Tourism Human computer interaction