Attributes of Chatuchak Market with Affects the Consumer’s Service Selection

Abstract

          The purpose of this research was to study the characteristic of Chatuchak market which effect to customer service. 1) To study about the relationship between the demography and the customer​'s choices of service. 2) To study about the characteristic​of Chatuchak market​: location, variety of goods, area management, price of goods and facilities in the market. In order to improve the quality of the market to fullfill demand of customer. The samples consisted of 400 consumers who use Chatuchak Market in Bangkok. The questionnaire was used for collecting data. The data were analyzed by frequency, percentage, mean, standard deviation, F-test and Multiple Linear Regression.

          The research found that the sample group has the behavior to spend time at the Chatuchak Market on Saturdays from 12.01 hrs. - 18.00 hrs. less than 1 time / per month. By spending the time to buy the product  2-4 hours. The cost is around 500-1,000 baht per time. Use the method of traveling by private car. Most purchased products is a clothing product and themselves have the most influence in choosing to buy products. The hypothesis test found that Personal factors relating to gender, age, status, education, occupation and average monthly income have a relationship with behavior and choose to use the Chatuchak Market Of consumers in Bangkok significantly at the 0.05 level. Also found that age, status, occupation and average monthly income have an effect on the characteristics of the flea market with statistical significance at the level of 0.05 .