Factors Affecting the decision to choose the E-Wallet application service of the consumer in Bangkok Metropolitan

Abstract

          This research to study the relationship between demographic characteristics and usage behavior in using electronic wallet application services, different demographic characteristics and the factors of the decision to use the electronic wallet application service and to study different between usage behavior and factors in using electronic wallet application services of the consumer in Bangkok. Is a quantitative research, collecting data by distributing questionnaires from service users who live in Bangkok - Metropolis, both males and females who use the e-Wallet application of 400 people and then analyze the data by descriptive statistics such as frequency, percentage, mean, standard deviation and Inferential statistics such as chi-square, t-test and One Way ANOVA. The result found to: Customer more are female, 21-30 years old, single, bachelor's degree or equivalent, private company employees and income between 15,001-30,000 baht per month.   Most of the services being paid bills (such as: credit cards, public utility, bills of mobile phone, fee).  The reason for deciding to use the service is convenience, quickness, rather than spending with cash.  The service place is the online shop and has a frequency of use between 1-3 times per month.  The level of factors for deciding to use the service.  The overall picture is in a high level. Both evaluating alternatives awareness of problems behavior after using the service In search of information and the decision to use the service consumers with gender, age, education, type of service, reasons for deciding to use the service location and the frequency of using services is different, there are different factors in deciding to use the electronic wallet application services With statistical significance at the level of 0.05