The Success Managerial Model for Herbal Products of the Community Enterprise Network Group at Nakhonchaiburin Provincial Group

Abstract

The objectives of this study were to examine successful levels, to analyze factors, and to
present the appropriate model of the Herbal Products of the Community Enterprise Network Group
(HPCEN) at Nakhon-chaiburin Provincial Group. Data from both sets of 283 questionnaires (from 507
population and 100 percent of random sampling) of HPCEN committees and members were analyzed
by frequency, percentage, means, standard deviation, and factor analysis. Research results were as
follows: 1) As a whole of successful levels of the HPCEN management, all 8 categories were at the
high level when comparing with the criteria, namely, buying/producing, practicing, product distributing,
sale and marketing, accounting/financing, community fund managing, information/learning sharing, and
human resource administration; 2) There were 17 variables as crucial components that affecting the
success of the HPCEN (factor loading between 0.203-0.510), the top three priorities as follows: building
communicational system, reserve producing for raw material lacking in other season, working together
with networks to attain targets; and 3) The success managerial model of the HPCEN consisted of 4
categories: First, fiffiinancial category: a) emphasizing of administrative evaluation, b) fiffiinding external fifi
ffiinancial resources, and c) formulating cooperation of welfare system; Second, servicing customers
category: emphasizing members’ satisfaction for cooperative system to attain target of networking;
Third, internal managerial process category: a) emphasizing services, such as standardized accounting
system and products public relation, b) emphasizing network building, such as building communication
system, politics at the local level, and increasingly sustainable, and c) product effiffiiciency, such as formulating
the property of raw materials for preserving products for other season lacking; and Fourth,
learning growth category: a) emphasizing the body of knowledge, such as traders’ criteria selection and
examination, labour sharing, examining customer needs toward buying raw materials, raw material
details of traders, materials and equipment for cooperating of a group, and practicing cooperation with
labour law, reserve producing, knowledge of managerial administration, and body of knowledge in terms
of ASEAN Economical Countries (AEC) laws and production standards; and b) emphasizing skill training,
such as skill development of networking members.