Factors Affecting the Intention in Using the EXPRESS Program of Accountants in Higher Education

Main Article Content

Pimpavee Maneewong

Abstract

The EXPRESS program is a program that responds well to the needs of users through the preparation of accounting information, but the program still has difficulty learning so it affects the intention of use. The objectives of this research were to 1) study level of intention to use the EXPRESS program and 2) to study factors that influence the intention in choosing the EXPRESS system of accountants in higher education. The survey and collecting data was conducted by using 693 stratified random samplings from students in accounting scholars at Rajamangala University of Technology Rattanakosin to answer the questionnaires. The data was analyzed by using the structural equation model with the highest probability method. The finding found that 1) the intention of choosing to use the program over all was at the highest level. When considering each aspect, it was at the highest level in all aspects, and 2) factors that influence the intention to use the program, including data quality perception, system quality perception in using experience, and perception of the ease in using the program positively affected the perception in benefits in the use and also the perception in benefits in the use and perception of the ease in using the program positively affected the attitude of using the program. In addition, perception of the ease in using the program that reflected through the attitude of using the program and the norm of the reference group would have a positive effect on the intention of using the program and also send positive results to the program usage behavior respectively.

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Research Articles

References

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