Administration of Shows Promotion of the Public Television Stations according to the Sustainable Administration Concept
Article Sidebar
Main Article Content
Abstract
Objectives of this study were chiefly to explore 1) problems of administration of shows promotion of the Public Television Stations according to the Sustainable Administration Concept, 2) improvement guidelines of administration of shows promotion of the Public Television Stations according to the Sustainable Administration Concept, and 3)model of improvement guidelines of administration of shows promotion of the Public Television Stations according to the Sustainable Administration Concept. The Sustainable Administration Concept of 5 aspects: Technology, Society or Public, Environment, Quality of life, and Network, was applied as major conceptual framework of this study. Methodology of this research was designed the research design as mixed methods research. The quantitative research was survey research collecting field data from samples with questionnaires. The questionnaires passed try out of validity and reliability check .Population was all television entertainment performers of the Television Station Channel 9 and Channel 11 in Bangkok Metropolis. For the results of the study, the problem of TV program or show promotion is moderate score especially the problems about social administration. The public television should support TV program by considering social satisfaction. Moreover, the public television should focus on administration of show promotion according to the sustainable administration concept, especially professional or competent administrator promotion whose determined intention and caring for social benefits to responsible for the job.
Article Details
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
วริชั วริชันภิาวรรณ. (2559). 50 แนวคดิ ตวัชวี้ดั ตวัแบบการบรหิารจดัการ และการบรหิารจดัการทยี่งั่ยนื. กรงุเทพมหานคร : สำนักพิมพ์โฟร์เฟซ.
__________ (2561). “การบริหารจัดการเพื่อนำเทคโนโลยีและเครือข่ายสังคมที่ทันสมัยมาใช้ในการให้บริการประชาชน ของกรุงเทพมหานครตามแนวคิดการบริหารจัดการยุคดิจัล” วารสารอัล-นรู บัณฑิตวิทยาลัย มหาวิทยาลัยฟาฏอีน ปีที่ 7 ฉบับที่ 25 ปีที่ 13, 2, กรกฎาคม-ธันวาคม.
References
Atkinson, Rowland. and Flint, John. (2001). “Accessing hidden and hard-to-reach populations: snowball research strategies,” Social Research Update, Department of Sociology, University of Surrey, United Kingdom.
Biernacki, Patrick. and Waldorf, Dan. (1981). “Snowball Sampling: Problems and Techniques of Chain Referral Sampling”, Sociological Methods & Research 10, 2 (1981): 141-163.
Cowles, Ernest L. and Nelson, Edward. (2015). An Introduction to Survey Research. New York: Business Expert Press, LLC.
Creswell, John W. and Plano Clark, Vicki L. (2011). Designing and Conducting Mixed Methods Research. Second Edition. Thousand Oaks, California: Sage Publications, Inc.
Cronbach, Lee Joseph. (1990). Essential of Psychological Testing. Fifth Edition. New York: Harper and Row Publishers Inc.
Elliott, Robert. and Timulak, Ladislav. (2005). “Descriptive and Interpretive Approaches to Qualitative Research” in Miles,
Jeremy. and Gilbert, Paul. (eds.). (2005). A Handbook of Research Methods for Clinical and Health Psychology. New York: Oxford University Press.
Everitt, Brian S. (1992). The Analysis of Contingency Tables. Second Edition, Boca Raton, Florida: Chapman and Hall/CRC.
Guest, Greg., Namey, Emily E., and Mitchell, Marilyn L. (2013). Collecting Qualitative Data: A Field Manual for Applied Research. Thousand Oaks, California: Sage Publications, Inc.
Kateri, Maria. (2014). Contingency Table Analysis Methods and Implementation Using R. New York: Springer Science and Business Media.
Nastasi, Bonnie K. and Schensul, Stephen L. (2005). “Contributions of Qualitative Research to the Validity of Intervention Research”, Journal of School Psychology Volume 43, Issue 3, (May-June) 2005: 177-195.
Stone, Herbert., Sidel, Joel L., and Bloomquist, Jean. (1997). “Quantitative Descriptive Analysis” in Gacula, M.C. (ed.). Descriptive Sensory Analysis in Practice. Hoboken, New Jersey: John Wiley & Sons, Inc.
Yamane, Taro. (2012). Mathematics For Economists: An Elementary Survey. Whitefish, Montana: Literary Licensing, LLC.
Translated Thai References
Benjamas Indravej and Wiruch Wiruchnipawan. (2016). “Facility management and the revenue collection service of the municipality in Chiang Mai based on the philosophy of sufficiency economy. .Journal of Eastern Asian Studies Journal of Social Sciences and Humanities Vol. 6 Issue. 3 (September - December 2016):173-182. (in Thai).
Wiruchnipawan, Wiruch. (2016). 50 Concepts, Indicators, Management Models and Sustainable Management. Bangkok: Fourface Publishers. (in Thai).
_____________ (2018). “ The management of public service by advanced technology and social networks in BMA digital age.” Journal of Al-NUR Graduate School Fatoni University, Vol.13 Issue. 2, July – December. (in Thai).