Published: 2020-05-24

Research Articles

CONTENTS

The Association of Researchers of Thailand

1

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สารจากนายกสมาคมนักวิจัยแห่งประเทศไทย

ผู้ช่วยศาสตราจารย์ ดร.พิพัฒน์ นนทนาธรณ์

2

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สารจากบรรณาธิการ

ดร.สุรมน ไทยเกษม

3

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บทความรับเชิญ การศึกษาเรื่องปรัชญาของเศรษฐกิจพอเพียง

ศาสตราจารย์กีรติ บุญเจือ

12-17

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An Examination of Incremental Predictive Validity of Inspirational Leadership Scale: Relationship between Leadership and Organizational Effectiveness

Pongthep Chandasuwan

18-29

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Effects of Item Wordings and Types of Scale to Scale Scores avd Factor Sturcture of Personality Inventory

Ratchaneewan Wanichtanom, Samattaphong Khajohnmanee

30-40

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Influences of Socially Responsible Leadership and Organizational Citizenship Behavior on Perception toward Social Responsibility of Employee of PTT Global Chemical Public Company Limited

Nunnaphat Ariyarujikarn, Phiphat Nonthanathorn

41-51

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Influences of Socially Responsible Leadership and Service Quality on Corporate Image of Anantara Riverside Bangkok Resort

Opas Viriyasakultorn, Phiphat Nonthanathorn

52-63

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Central Region of Thai Tradition: Analytical Study in the Field of Language and Culture.

Chalor Rodloy

64-74

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Factors Influence Competence Development of Textile and Apparel Entrepreneurs for ASEAN Competition

Sumalee Srisuponvanit, Narong Kulnides, Sudawan Somjai

75-86

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The Decision to Hire Migrant Workers Legally of Employers in Khon Kaen Province

Wanita Boonchom, Natphasuth Patthirasinsiri

87-97

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Supply Chain Management for Agrotourism in Rayong Province

Jeeranun Khermkhan, Panya Mankeb, Natphasuth Patthirasinsiri

98-110

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The Development of Electronic Commerce System for Vegetable Safety Value Chain in Nakhon Pathom Province.

Kanokpatch Koprasert, Pongsada Chaleomklin, Natpasuth Patthirasinsiri, Chattarat Hotavisaya

111-122

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Factors that achieved to Business Management in Personnel of Small and Medium Enterprises (SMEs) in Bangkok Metropolis

Narinee Saengsook

123-136

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Marketing factors Influencing the Decision to buy Products of Jasmine Rice Processed

Phuangpornphat Viriya, Supaporn Laksameethanasarn, Piyamas Suraphoppisitt

137-150

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Small and Medium Enterprises (SMEs) Business Development Model that Affects the Success in Muang, Chonburi Province

Natphasuth Patthirasinsiri, Kittisak Ungkanawin

151-164

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Needs of the people for training on mushroom of Lukphradabos project

ดวงใจ โยธาวงษ์, พัฒนา สุขประเสริฐ , เฉลิมพล จตุพร

165-177

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Influence of Socially Responsible Leadership and Stakeholder’s Perception of Corporate Social Responsibility on Image of Electricity Generating Authority of Thailand: A Case Study of Thap Sakae Solar Power Plant, Prachuap Khiri Khan Province

Apinya Tansakul, Phipat Nonthanathorn

178-189

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Technology innovation and system quality affect the effectiveness of digital Marketing in Thailand 4.0 of Internet online Business

Kittisak Ungkanawin

190-203

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Administration of Shows Promotion of the Public Television Stations according to the Sustainable Administration Concept

Chalunthorn Kaewdaeng, Wiruch Wiruchnipawan

204-216

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Causal of Digital Marketing Influencing Hotel Customers’ Satisfaction and Loyalty in the Andaman Triangle Cluster, Thailand

Supot Gulati, Montri Verayangkura, Sirawit Sirirak

217-228

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Book Review

ดุษฎี วรธรรมดุษฎี

229-235

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คลินิก นักวิจัย

ผศ.ดร.วรีะพล แจ่มสวัสดิ์

236

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