The Attributes of Chatuchak Pet Market Affecting to The Choice of Service of Consumers in Bangkok Metropolitan

Abstract

The purposes of this research were to study, firstly, the relationship between personal factors and service selection behaviors in the Chatuchak pet market of consumers in Bangkok Metropolitan and to study, secondly,  the attributes of Chatuchak pet market that consumers decide to use the service. The samples were 400 users of Chatuchak Pet Market collected by questionnaires. The data analyzed by frequency, percentage, mean, standard deviation. Chi-Square statistics and t-test / F - test statistics. The researching result shows: the majority of the consumers were female, age between 21 - 30 years old, Single, bachelor degree, employed in a private company, and 20,001 - 30,000 baht of average. The personal factors were related to the behavior of the service choosing. The career was the most effective personal factor relating to the budget of a pet buying, the budget of an animal feed buying and traveling method, statistically significance level 0.05. Furthermore, the research founded that different personal factors affected the priority of the pet market features. The education level was the most effective, statistically significant level of 0.05. additionally, the customers placed importance on the characteristics of the Chatuchak pet market in terms of the convenience of traveling.