Attributes of the Trees Market Marketing Organization for Farmers that Affects the Consumers Service Selection in Bangkok Metropolitan

Abstract

The purposes of this research were 1) to study the relationship between demographic characteristics and consumer behavior in selecting the trees at the Trees Market Marketing Organization for Farmers and 2) to examine attributes of the Trees Market Marketing Organization for Farmers affecting the consumers' service selection in Bangkok metropolitan. This research was quantitative research, which was collected from 400 persons by simple random sampling. The statistical methods for data analysis were frequency, percentage, standard deviation, Chi-square, Independent sample t-test, and one-way ANOVA with a statistical significance of 0.05 level. The research results found that the respondents visited the Trees Market Marketing Organization for Farmers on a weekend afternoon. They visited the market for less than 1 time/ month in order to buy flowers and garden trees to decorate their accommodation. The trees and other merchandise cost 501-1,000 THB/ time. Moreover, the car was the most famous traveling method. Lastly, the peer had the highest impact on decision-making. According to the study, the hypotheses were shown that the differences in demographic characteristics, including gender, age, status, education level, occupation, and monthly income, influenced the consumer behavior in selecting the trees market marketing organization at 0.05 significance level. In addition, the demographic divergences, including gender, status, occupation, and monthly income, affected the attributes of the Trees Market Marketing Organization for Farmers based on a 0.05 significance level. The research result suggests entrepreneurs maintain market hygiene and also improve the convenience of transportation.