Pro - Active Program of the Chamber of Thai Industries for the Survivals of Thai SMEs, in ASEAN Economics Community

Abstract

The purpose of this article aims to study the role and policy implementation of SMEs Pro-Active Program of the Chamber of Thai Industries, including the adoption of supporting measures of the public sector for Thai SMEs (Small and Medium Enterprises) contributing to officiated survival in ASEAN Economic Community use qualitative research methods By document research Analyze and present the descriptive results found that  This article finds that the Chamber of Thai Industries has a role in carrying out the activities of SMEs Pro-Active Program, such as project approval, public relations, recruitment and consideration of applied entrepreneurs’ qualification. Moreover, the Chamber of Thai Industries is the working unit for supporting the entrepreneurs to develop and enlarge the market both in Thailand and foreign countries and carry out the policy implementation. The operation of the Chamber of Thai Industries has four problems. The first problem is the problem of the Chamber of Thai Industries’ officers resolved by putting the right man on the right job, recruiting more officers, and giving the working knowledge to the officers. The second problem is the problem of entrepreneurs resolved by the preparation of readiness before participating aforesaid program and informing the details of the SMEs Pro-Active Program to the entrepreneurs. The third problem is the problem of the public sector resolved by increasing more channels of contact and coordination. The fourth problem is the problem of the SMEs Pro-Active Program resolved by improving the principles and regulations to be more open and clear.