Factors Affecting the Marketing Development Process of Educational Institutions

Abstract

The objectives of this study were 1. To study the factors affecting the students' decision to study at the bachelor's degree level. 2. To study the condition of market development guidelines of educational institutes This research is mixed-method research. Data was collected from questionnaires. and the interview form, the population is 3,856, the sample is 304

Research results: 304 students. Comment on the marketing mix at a high level

 ( = 3.59). readiness factor of learners at high level ( = 3.58). and factors affecting the decision to study for a bachelor's degree at a high level ( = 3.68).

Statistical analysis results in KaiserMeyer-Olkin Measure of Sampling Adequacy and Bartlett's Statistics of the marketing mix. Readiness factor of learners and factors affecting students' decision to study for bachelor's degree. It was found that the sample size used to confirm the composition of the marketing mix There is a very good level of suitability to use factor analysis, which can be determined from the KMO value equals .945. and Bartlett's Test of Sphericity was 5042.048 df.=210 Sig.=.000. The results of the analysis of KMO and Bartlett's statistics on student readiness factors. It was found that the sample size used for the analysis to confirm the composition of the readiness factor of the learners It is appropriate to use factor analysis techniques. This can be determined from the KMO value of .500 and Bartlett's Test of Sphericity equal to 161.137 df.=1 Sig.=.000 and the KMO analysis result was equal to .868 and part of the value Bartlett’s Test of Sphericity is equal to  690.943 df.=10 Sig.=.000 which results from KMO All show that the variable correlation matrix is ​​not an identity matrix. The correlation was statistically significant at the .01 level.