PRODUCT ATTRIBUTES OF CANABIS - HEMP TEA AFFECTING TO CONSUMERS’ PURCHASING DECISION IN BANGKOK METROPOLITAN

Abstract

The purposes of this research were 1) to study product attributes of cannabis-hemp tea selected by consumers in Bangkok Metropolitan and 2) to study the relationship between demographic variables and selected by consumers for cannabis-hemp tea purchases. and 3) to study the relationship between demographic variables and product attributes of cannabis-hemp tea selected by consumers in Bangkok Metropolitan. This research was quantitative research which was collected from a sample population in Bangkok Metropolitan 462 questionnaires. The statistics used for data analysis were percentage, standard deviation, Chi-square, Independent sample t-test and One-Way ANOVA, LSD with a statistical significance of 0.05 level.          

           The research result revealed that 1) the samples focused on the characteristics of cannabis-hemp tea that influenced selected by consumers on the most effective The taste is mellow, not bitter, not smelly, green, Food and Drug Administration, price compared to quality. Respectively. 2) demographic variables the difference of monthly income influenced the consumer selected by consumers of the cannabis-hemp tea was statistically significant at 0.05 level. In addition, 3) demographic variables are the difference in the most effective status, age, occupation and monthly income, and education level. Respectively. have affected to attributes of the cannabis-hemp tea was statistically significant at 0.05 level