Product Attributes of the Restaurants with Cannabis Manus Affecting Decision Making on Using Services of Consumers in Bangkok Metropolitan

Abstract

This research is quantitative research. Its objectives are to study 1) Product Attributes of the Restaurant with Cannabis Menus Selected by Consumers. 2) relationships between demographic factors and consumer behavior 3) relationships between demographic factors and product attributes of Restaurants with Cannabis Menus Selected by Consumers. This research is conducted via a questionnaire. The sample group that ever and never use the service were 400 consumers who lived in Bangkok Metropolitan. The data is calculated statistically by using frequency distribution, percentage, average, and standard deviation. Hypotheses are tested by using correlation coefficient Chi-Square, t-Test, and one-way ANOVA, LSD. The significance level is 0.05.

The research result revealed that most surveyors are female between 31-40 years old with single status and a bachelor’s degree in education. Most surveyors work as office workers. The average income is from 30,001 to 40,000 baths per month. Most surveyors are not medical and public health personnel and the research result also showed that 1) demographic factors including gender, age, marital status, occupation, and income affect decision-making on cannabis training courses of consumers in Bangkok Metropolitan with a significance level of 0.05. 2) different demographic factors including age, marital status, education, and occupation affect consumers’ weights on the importance of each attribute of the Restaurants with Cannabis Menus with a significance level of 0.05.