Attributes of The Cannabis Cafés Selected by Consumers in Bangkok Metropolitan

Abstract

This research is a quantitative study with the following objectives: 1) To study the relationship between demographic factors and the behavior of choosing to use cannabis cafes' services among the population in the Bangkok metropolitan area. 2) To study the characteristics of cannabis café that consumers choose to use. 3) To study the relationship between demographic factors and the characteristics of cannabis cafes that consumers choose to use in the Bangkok metropolitan area. This is a quantitative research study that utilized a questionnaire administered through Google Forms to collect data. The sample group consisted of 420 individuals randomly selected from the population in Bangkok who have an interest or opportunity to use cannabis coffee shop services. The data was analyzed statistically using frequency distribution, percentages, means, standard deviations, Chi-square statistics, and One-way ANOVA at a significance level of 0.05. The research findings are as follows: 1) The majority of the sample group were females aged between 21-30 years old, single, with a bachelor's degree education. Most of them were employed in private companies and had an average monthly income between 20,001 - 30,000 baht. 2) Demographic factors such as gender, age, marital status, education level, occupation, and average monthly income were found to be related to the decision-making behavior of choosing to use cannabis café services among consumers in the Bangkok metropolitan area. 3) Personal demographic factors including gender, age, education level, occupation, and average monthly income had significant differences in their level of importance placed on the characteristics of cannabis café at a statistical significance level of 0.05.