Attributes of Cannabis Dispensary Selected by Consumers in Bangkok Metropolitan

Abstract

This study aimed to 1) examine relationship between demographic factors and consumer behavior pertaining to selection of cannabis dispensary; 2) examine attributes of the cannabis dispensary selected by the consumer; 3) examine the difference between demographic factors and consumer preference of attributes of the cannabis dispensary that was selected by the consumer. The sample group consisted of 400 people living in Bangkok that had or had not used cannabis dispensaries. The sample group size was calculated using Cochran’s formula, and sampling was done using convenience sampling approach. Data collection was collected using a questionnaire on Google Form. Then, the statistics used in data analysis were frequency, percentage, mean, standard deviation, Chi-Square, One-way ANOVA and t-test with statistical significance of 0.05. Most of the sample group were male, aged 31-40 years, single, with a bachelor's degree or equivalent education, working in private companies and average monthly income of 30,001-40,000 baht. The study found that 1) demographic factors such as gender, age, marital status, education level, occupation and average monthly income affected the decision to use the cannabis dispensary service with statistical significance; 2) the sample group selected the cannabis dispensary based on product diversity and convenience as the biggest factors ;3) demographic factors such as age, marital status, education level, occupation and average monthly income affected the Consumer preference of attributes of the cannabis dispensary with statistical significance.