SUSTAINABLE PRODUCT ATTRIBUTES OF DRUG STORE SELECTED BY CONSUMERS IN BANGKOK METROPOLIAN

Abstract

The objectives of this research study are 1) to study the relationship between demographic factors and consumer behavior in choosing to use drug store in Bangkok. 2) to study the sustainable characteristics of drug store that consumers choose to use in the area. Bangkok and 3) to study the relationship between demographic factors and sustainable characteristics of the drug store that consumers choose to use in the Bangkok area. The target group is consumers who have previously used drugstore services. Living in Bangkok, a total of 400 people, the sample size was determined using Cochran's formula and convenience sampling was done, which collected data using questionnaires via an online system. This research study used a questionnaire as a research tool. and use testing Chi-square analysis of variance, one-way discriminant analysis, and Least Significant Difference in comparing the means of pairs in cases where the independent and dependent variables are different. The majority of the sample were female. Age between 41 - 50 years, single status, bachelor's degree or equivalent. Occupation: Employee of a private company and average income since 40,001 baht or more per month. The research results of consumer behavior towards the use of drugstore services found that 1) the majority of the sample group Do not have an underlying disease that requires you to take medicine regularly Come use the service to buy medicine. Reasons for choosing to use the pharmacy service Because I myself have an illness. And areas that are convenient to use drug store services are various communities such as villages, markets. 2) Every demographic factor is related to consumer behavior towards using drug store services in terms of the cost of using services. and asking for advice from pharmacists with statistical significance. 3) Attitudes towards sustainable characteristics of drug store. The sample group gave the most importance to sustainable characteristics of medicine that serve people with all basic diseases. Followed by the service of employees within the store. 4) The results of the one-way analysis of variance of demographic factors affecting the sustainable characteristics of drug store found that every demographic factor It affects the level of importance given to the sustainable characteristics of drug store. In terms of fair prices, it is statistically significant at the 0.05 level.