Factors Affecting NFT Investors' Decision to Invest in NFT Games
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In recent years, NFT gaming has been increasingly discussed in financial investors groups as a new way to earn money. The gaming industry has suddenly undergone a transformative change with the integration of Games and Non-Fungible Tokens (NFTs) system. However, the NFT investors still lack information to consider and decide how to select NFT games for investment. This study aims to explore the current state of NFT game investments and identify key factors that influence investors’ decisions. This research is quantitative and uses online questionnaire surveys to collect data from 400 NFT game investors from three social media platforms. Three major factors; cryptocurrency adoption factors, social factors, and personal factors are examined by using regression analysis with a significant level at 0.05. The results of cryptocurrency adoption category reveal that system security and blockchain technology significantly influence investment decisions while control over the system and anonymity do not. The results of social factors find that subjective norms, global attention, and influencer involvement are impactful for decisions. For personal factors: perceived value, privacy, technological curiosity, and investment experience have also been emerged as significantly influence investment decisions. The conclusions suggest that making strategic pathways for NFT investors will harness the potential of NFT games investment in creating a robust investment ecosystem. This study not only advances our understanding of investor behavior in the burgeoning field of NFT gaming but also sets the stage for current and future research into the socio-economic impacts of new financial investment.
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