Published: 2025-09-07

Full Issue

บทบรรณาธิการ-สารบัญ

Invited Article

Guidelines for the use of learning resources for learning in educational institutions under the Office of the Primary Educational Service Area 1, Nakhon Sawan

Kanyaporn Charernporn, Supawit Ditjareoan , Poponsan Photipithak, Tinnakorn Chaumphong, Kantima Phueaktai

34-51

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Transformational Leadership in Advancing Public Sector Organizations toward Digital Government

Siriwat Sirisriwattanakul, Nopporn hunkh

152-171

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Guidelines for Increasing the deduction rate of provident fund contributions to determine how financial investment for employees

Nutwasa Anekanun, Kittinand Bandhumasuta

172-184

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The SPARKLE Model for Elderly Recreational Wellness Tourism: Development and Evaluation in the New Normal Era of Chiang Mai, Thailand

Busaba Schmidt, Panuphan Laprattanathong

356-385

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Research Articles

Factors Influencing the Efficiency of Logistics and Supply Chain Management in Businesses in Nakhon Ratchasima Province.

Thititorn Chaochaikhong, Ratphasa Prapasirilax, Angkana Ardam

1-13

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The relationship between digital leadership and academic of school Administration under Nakhon Sawan Primary Educational Service Area 3

Khachaphon Nokthong, Thinnakorn Cha-umpong, Saithit Yafu

14-33

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Development Model of Peranakan Cultural Tourism Routes in Area of Andaman Provinces: Ranong, Phang Nga, Phuket, Krabi, and Trang

Thanawit Piandee

52-73

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Factors Affecting NFT Investors' Decision to Invest in NFT Games

Karndit Witthayaanumas, Pornlapas Suwannarat

74-97

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The Study of Factors Influence Thai Millennial Toward Luxury Purchase Intention

Narupat Angamnuaisiri, Benjarut Chaimankong

98-117

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The Development of Muay Thai Curriculum Based on the King's Philosophy Concept in Educational Opportunity Expansion Schools Under the Office of Chonburi Primary Education Service Area 1

Ing-on Mai-on, Torsak Kaewcharutwirai, Somboon Silrungtham

118-135

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Factors Affecting Quality of Work Life and Employee Performance in Private Companies in Bangkok and Metropolitan Areas

Sineenat Chompubud, Pornlapas Suwannarat

136-151

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The influence of Chinese social media users' sharing behavior on consumers' purchase intentions for tourism services.

Dazhi Wang, Chen Han

185-199

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Factors of Stakeholders' Perception of Corporate Social Responsibility Affecting Organizational Image: A Case Study of Airports of Thailand Public Company Limited.

Darinee Kasikornrungsan, Phiphat Nonthanathorn

200-218

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Guidelines for The Success of Thai scary Movie

Thanakit Kumpawan

219-244

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The Impact Mechanism of App-Grass Planting Effect planting on consumer satisfaction of Chinese national fashion products

Qiaoqiao Liu, Eksiri Niyomsilp

245-257

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Factors influencing tourists' decision to use entertainment business services in Bangsaen Beach, Chonburi Province.

Thitirat Arunpong , Pranee Eamlaorpakdee

258-278

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Factor Analysis of Safety in Agricultural Operations of Middle School Students at Kasetsart University Laboratory School Kamphaeng Saen Campus Educational Research and Development Center

Ditsanee Kaewkanjananirat, Nirun Yingyuad , Niamhom Niamhom

279-299

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The Influence of Gastronomic Knowledge and Culinary Heritage on Gastronomic Involvement in Thailand

Butsakorn Julbanyong, Theerakorn Udomratanamanee

300-315

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Guidelines for the development and promotion of creative tourism in Sisaket Province.

Natthakamon Wongphakdee , Seri Wongmontha

316-333

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The Development of Cultural Learning Activities with Community Participation: A Case Study of Kasetsart University Demonstration School, Kamphaeng Saen Campus, Educational Research and Development Center

Suphan Buddee, Nirun Yingyuad, Sunti Srisuantang

334-355

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Cross-cultural Communication and Audience Aesthetic Analysis of Chinese TV Series in Thailand (2014-2023)

He Shan, Manoon Tho-ard

404-416

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Review Article

The Effects of Group Therapy with Positive Psychology on Psychological Well-being: A Scoping Review

Wee Mekwilai, Nichapha Rattanjan, Nachaphun Denijs

386-403

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