Approaches the Development and Promotion of Ban Krua’s Gastronomy Creative Tourism
Article Sidebar
Main Article Content
Abstract
Tourism is an important cog in creating economic strength. Ban Krua community is a historical community of Cham Muslims who have settled in Thailand for many centuries. How should creative tourism be promoted? This research article The research article aims to study the potential of Ban Krua community, a Cham Muslim community, to see if it can become a target community for creative food tourism. and promoting tourism in Ban Krua community to become an urban tourism community according to the policy of Bangkok?. This research is qualitative research by interviewing 28 keyinformants from the government sector, private sector, community sector, academic sector, and Muslim culture experts. The research results found that Ban Krua community has the potential to become an urban tourism community because it has unique cultural and historical capital of Cham Muslims and is located in a location that tourists can conveniently visit. In developing it, it is necessary to utilize the food culture and history of Ban Krua as an important selling point. However, what needs to be improved and improved is the beautification of the landscape, the development of public utilities that will facilitate tourists, and there must be a project to develop people in the community to be cultural ambassadors of the community. Integrated marketing communications must be used to create an image and reputation that tourists will recognize, admire, and be inspired to visit Ban Krua community. The researcher presented a conceptual framework for developing and promoting creative food tourism in Ban Krua community as BANKRUATOUR consisting of B: Betterment, A: Attributes, N: Networking K: Knowledge, R: Resources, U: Understanding, A: Authenticity, T: Technology, O: Organization, Unity and R: Rebranding.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
กระทรวงการท่องเที่ยวและกีฬา. (2561). สถานการณ์การท่องเที่ยวปี 2561 และแนวโน้มปี 2562.
(ออนไลน์). แหล่งที่มาhttps://www.mots.go.th/ewt_dl_link.php?nid=1127.
ยุลดา ทรัพย์สมบูรณ และ วริยา ภัทรภิญโญพงศม. (2564). แนวทางการส่งเสริมการท่องเที่ยวเชิงอาหารอย่างสร้างสรรค์ กรณีศึกษากลุ่มชาติพันธุ์ลาวเวียง ตำบลม่วงงาม อำเภอเสาไห้ จังหวัดสระบุรี. วารสารศิลปศาสตร์ปริทัศน์, 16(2), 125-140.
สำนักงานพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2017). สืบค้น 25 มีนาคม 2568 จาก https://www.nesdc.go.th/main.php?filename=index.
Ababneh, S. (2012). Motivation and attitudes of vocational education female students towards learning English. International Journal of Vocational Education and Training, 20(1), 43-52.
Barney, J.B. (1991). Firm Resources and Sustainable Competitive Advantage. Journal of Management, 17, 99-120. http://dx.doi.org/10.1177/014920639101700108.
Bhatia, M.R. (1983). Plate Tectonics and Geochemical Composition of Sandstones. Journal of Geology,91, 611-627.
Duncan. (2005). Principles of Advertising & IMC. 2nded. Boston, Mass.: McGraw- Hill/Irwin.
Femandes, C., and Rachoa, S. (2014). Reinventing tourism at a traditional cultural tourism destination: A case study of Viana do Castelo (Portugal), International Journal of Business and Globalisation, 12(3), 281-296 DOI:10.1504/IJBG.2014.060213.
Fennell, D. A. (1999). Ecotourism an Introduction. London : Rout ledge.
Goodwin, H. and Santilli, R. (2009). Community-Based Tourism: A Success? ICRT Occasional Paper, 11, 1-37.
Huras, C. E. (2015). Community-Based Creative Tourism. The Bamboo Route Initiative in Gualea Ecuador: "Community-Based Creative Tourism" as a Strategy for Poverty Reduction Taipei, Taiwan: Unpublished manuscript.
Kithiia, J. and Reilly, S. (2010). Real (or) Staged?, Authenticity and Cultural Portrayal in Indigenous Tourism Portrayal in Indigenous Tourism., Journal of Tourism & Hospitality 5(5):213 DOI:10.4172/2167-0269.1000213.
Kotler & Armstrong. (2008). Principles of Marketing (12th ed.). London: Pearson Education Limited.
Kotler, P. and Keller, K.L. (2012). Marketing Management. 14th Edition, Pearson Education.
Kwong, M. (2017). An ultrastructural study of the application of dentine adhesives to acid- conditioned sclerotic dentin October 2000, Journal of Dentistry, 28(7), 515-28.
Kwong, G. S. (2017). Outsourcing to online food delivery services: Perspective of F&B business owners. Journal of Internet Banking and Commerce, 22(2), 1-13.
Lfzel et al. (2007). Trans-European Wildlife Networks Project -TEWN TEWN Manual Recommendations for the reduction of habitat fragmentation caused by transport infrastructure development Trans-European Wildlife Networks Project -TEWN TEWN Manual Recommendations for the reduction of habitat fragmentation caused by transport infrastructure development, EuroNatur Foundation, Radolfzell, GermanyISBN: 978-3-00-032533-5.
Sip (2018). (ออนไลน์). แหล่งที่มา https://d30mzt1bxg5llt.cloudfront.net/public/uploads/sip-reports/2020_OSB_PRME-SIP-Report_vf.pdf.
Sheth, J.N. et al. (1991). Why We Buy What We Buy: A Theory of Consumption Values, Journal of Business Research, 22(2), 159-170 DOI:10.1016/0148-2963(91)90050-8.
Peter, J. P., & Olson, J.C. (1990). Consumer Behavior and Marketing Strategy. 2nd ed. Homewood, IL: Irwin.
Richards, J.A. (1999). Remote Sensing Digital Image Analysis: An Introduction, Springer-Verlag, Berlin, Germany, 240 p.https://doi.org/10.1007/978-3-662- 03978-6.
Richards, G., & Raymond, C. (2000). Creative tourism, ATLAS News, 23, 16–20.
Richards, G., & Wilson, J. (2004). Developing Creativity in Tourist Experiences: A Solution to The Serial Reproduction of Culture?, December 2006, Tourism Management 27(6):1209-1223DOI:10.1016/j.tourman.2005.06.002.
Richards, G. (2000). World culture and heritage and tourism. Tourism Recreation Research 25 : 9-18.
Richards, J. C., & Bohlke, D. (2011). Creating Effective Language Lessons. Cambridge: Cambridge University Press.
Techakana, J. (2020). A Structural Equation Model for Developing and Promoting Creative Tourism in Thailand, Journal of Advanced Research in Dynamical and Control Systems, 6(4), 7730–7740.
Techakana, J. (2020). Approaches to Strategic Management of Bangkok Theater Network. Asia Pacific Journal of Religions and Cultures, 4(1), 64–73. retrieved from https://so06.tci-thaijo.org/index.php/ajrc/article/view/242164.
UNESCO. (2006). Toward Sustainable Strategies for creative tourism. Discussion Report of the Planning Meeting for 2008 International Conference on Creative Tourism.Santa Fe.New Mexico U.S.A.
United Nations World Tourism Organization (UNWTO), Anita Blomberg-Nygard, and Chris K. Anderson. "United Nations world tourism organization study on online guest reviews and Hotel classification systems: an integrated approach." Service Science 8.2 (2016): 139-151.
Wisuthiluck, S. (2015). Knowledge of creative tourism: Guideline and practice manual. Retrieved August 20, 2019, from https://bit.ly/2NKk0pF.
Translated Thai References
Aiemsiriyawath, P. (2018). of Ban Phu Nam Ron Community, Dan Chang District, Suphan Buri Province. Copyright of Graduate School, Silpakorn University. (in Thai).
Ministry of Tourism and Sports. (2018). Tourism situation in 2018 and trends in 2019. (Online). Source: https://www.mots.go.th/ewt_dl_link.php?nid=1127. (in Thai).
National Economic and Social Development Board. (2017). Retrieved March 25, 2025, from https://www.nesdc.go.th/main.php?filename=index. (in Thai).
Sip (2018). (Online). Source: https://d30mzt1bxg5llt.cloudfront.net/public/uploads/sip-reports/2020_OSB_PRME-SIP-Report_vf.pdf. (in Thai).
Subsomboon, Y., & Pattharapinyophong, W. (2021). Guidelines for the Promotion of Creative Gastronomy Tourism: A Case Study of Lao Vien Ethnic Group in Muang Ngam Sub-district, Sao Hai District, Saraburi Province. Journal of Liberal Arts Review, 16(2), 125-140. (in Thai).
