The Influence of Gastronomic Knowledge and Culinary Heritage on Gastronomic Involvement in Thailand
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Gastronomic tourism is a key segment of cultural tourism, offering immersive experiences through food. This study examines how gastronomic knowledge and culinary heritage influence gastronomic involvement among Thai tourists. Gastronomic knowledge is conceptualized as expertise and insight, while culinary heritage is explored through cultural and experiential dimensions. Using a quantitative, cross-sectional design, data were collected via a structured questionnaire from 437 Thai gastronomic tourists across four major culinary destinations. Regression analysis tested the hypothesized relationships. Results show that both gastronomic knowledge and culinary heritage significantly and positively affect gastronomic involvement, with culinary heritage having a stronger impact. The model explained 55% of the variance in gastronomic involvement, highlighting strong predictive power. The findings emphasize the importance of cultural and cognitive factors in shaping tourist engagement. Practical implications suggest promoting traditional food practices and enhancing food education. Limitations include the cross-sectional design and focus on Thai tourists; future studies should adopt comparative or longitudinal approaches. New Knowledge form Research
This study demonstrates that both gastronomic knowledge and culinary heritage significantly drive gastronomic involvement among Thai tourists, with culinary heritage exerting a stronger influence. The findings highlight that meaningful food tourism engagement arises from the integration of cognitive understanding and cultural identity, Suggestions for Future Research Implications Future research should adopt longitudinal designs to explore how gastronomic knowledge, heritage appreciation, and involvement develop over time. Expanding the model to include variables such as personality, lifestyle, cultural openness, or destination image could enhance its explanatory power. Comparative studies across tourist segments or cultures would reveal how context influences perceptions of culinary heritage. Additionally, qualitative or mixed-method approaches like interviews or ethnographic studies can uncover deeper insights into tourists’ emotional and cognitive food engagement. Finally, research should examine the role of digital platforms in shaping gastronomic knowledge, motivation, and involvement in food tourism.
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บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
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