Developing a Conceptual Framework for Future-Oriented Strategic Entrepreneurship: Integrating Innovation, Strategic Foresight, and Sustainable Competitive Advantage

บทคัดย่อ

Futuristic entrepreneurial orientation seeks to build businesses that anticipate, reshape, and are flexible enough to adapt to changing market needs. To achieve this goal, this type of entrepreneurship combines advantage-seeking and opportunity-seeking actions to build more flexible, valuable, and competitive businesses. This study developed a conceptual framework that linked strategic foresight and innovation capabilities to sustainable competitive advantage, through the lens of entrepreneurial orientation (EO), particularly the FOSE (futuristic-oriented strategic entrepreneurship). Data were obtained from 309 participants using a structured Likert-type cross-sectional survey questionnaire. The participants were mainly entrepreneurs, managers, and executives in their early 30s, drawn from diverse industries. Multiple regression analysis (MRA) was conducted to assess the direct effects of SF, EO, and SI on sustainable competitive advantages (SCA). Mediation was conducted to determine the effects of SI, SF, and EO on SCA, using SF as the mediator. Specifically, the mediation pathways tested were: (1) SI – SF – SCA, and (2) EO – SF – SCA, with strategic foresight serving as the mediator in both cases. The results showed that: (1) SI significantly predicted SCA (β = 0.524, p ˂ 0.001), (2) SI significantly predicted SF (β = 0.548, p ˂ 0.001), and (3) SF significantly predicted SCA (β = 0.312, p ˂ 0.001). The statistical findings validated the conceptual framework and provided critical numerical coefficients to guide further analysis and decisions. The findings indicate that strategic foresight (SF) drives not just innovation but also strengthens sustainable competitive advantages (SCA). The study concludes that all three constructs (SI, SF, and EO) significantly predicted SCA, with SI emerging as the strongest predictor. A new knowledge now emerges, highlighting strategic foresight (SF) as a capability system that enables firms to continuously scan, interpret, and convert signals into sustainable competitive advantages to drive both growth and resilience.