The Process of Upgrading Soft Power to In-flight Services

Abstract

This article It is an academic article that focuses on the selection process. and presents the management dimension of the process of upgrading soft power to in-flight services with the objective of 1. to synthesize the potential of Thai food that can be elevated to in-flight service. 2. to suggest guidelines for upgrading Thai food to add value to in-flight service. 3. to present the soft power style of Thai food on airplanes. Thai food is a cultural force that can clearly create added value and drive the Thai economy. Including the potential of Thai food to be served on airplanes, it must be served on airplanes that have the same story of travel, culture, and food. Just like the diversity of cultures, Thailand is like a meeting point for travel from many cultures that create charm and be a cultural force that creates a reputation for foreigners to know and recognize Thai food culture at the international level. Creating awareness of Thai identity through the in-flight food service process enhances and adds value to Thai cuisine on the global stage. This process encompasses the selection of raw materials, production, food safety management, service, inspection, and serving. Altogether, these aspects contribute to a positive perception of Thai food, significantly promoting Thailand's image in the eyes of tourists and passengers from around the world.