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This research aimed to study the role of social media as a family communication tool in the digital age to create mutual understanding and better interrelations. A mixed methodology was employed. For the quantitative approach, questionnaires were distributed to 400 respondents by means of quotas sampling. In qualitative approach, in-depth interviews were employed for 23 informants. The results were as follows: Online social media played a major role in family communications in this digital age. It could enhance the effectiveness of communication in family in four aspects, i.e., to teach beliefs, values and meanings; to demonstrate thoughts, feelings and aspirations among family members; to demonstrate relationships, love and emotional bonds; and to solve interrelation problems and conflicts. Online social media communication built stronger relations in three ways: better relations among family members, better relations among relatives and better relations among different generations in the family.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.ทัศนคติ ความคิดเห็นใด ๆ ที่ปรากฏในวารสารเกษมบัณฑิตฉบับนี้เป็นของผู้เขียน โดยเฉพาะ มหาวิทยาลัยเกษมบัณฑิตและบรรณาธิการ ไม่จำเป็นต้องมีความเห็นพ้องด้วย