The Effectiveness of Newspaper management to Compete with the internet in Thailand
Keywords:
Newspaper management, the Internet, effective managementAbstract
The research aimed to study effectiveness of newspaper management to compete with the internet in Thailand and to propose measures for effective management of newspaper. It was a mixed method approach. The qualitative approach collected data by means of in-depth interviews of 8 key informants. The quantitative research, on the other hand, used questionnaire to collected data from 400 people. The researcher has developed a model titled “The Effectiveness Model of Newspaper Management” comprising: Development & Innovation in Services; Business Competition; Role and Duty; Social Credibility; Consumer Behavior; and Economic & Political Credibility.
References
Bratton, J. (2006). Strategic human resource management. In Human Resource Management, edited by J. Bratton and J. Gold. London: Palgrave.
Boonsiripun, Malee. (2550). An Introduction to Journalism: Philosophy and Concepts. Bangkok: Thammasat University.
Carpenter, S. (2007). United States online Citizen Journalism and online Newspaper Stories: A Content Analysis of their Quality and value. Dissertation Abstracts International, 68(09), (UMI No. 3282070)
Cheangpetch, Boontriga. (2543). Political Communication Behavior through Mass Media, Personal Media, internet Media, and democratic Political Attitudes towards Knowledge, Attitudes, and Political Participation Activities Concerning New System Elections of Internet users in Bangkok. Master’s Thesis of Journalism and Mass Communication, Thammasat University.
Chueasathapanasiri, Tham. (2554). Daily News Journalist: Newspaper Man through the Waves of 3G. Bangkok: Thai Journalist Association.
Mingkwan, Sriroth. (2548). An Analysis of Market Structure and Behavior of Competition of the Newspapers of Thailand. Master’s Thesis f Economics, Sukhothai Thammathirat Open University
National Statistical Office. (2556). Summary of The Reading of Population in Thailand. Bangkok: Bangkok Block Limited Partnership.
Predeedilok, Kitima. (2549). Theory of Organizational Management. 1st ed. Bangkok: Thana Printing.
Sripaksa, Chakrit. (2544). Organizational Culture and Transmission and Realization of Professional Ethics in Newspaper Organizations. Master’s Thesis of Communication Arts (Journalism), Faculty of Communication Arts, Chulalongkorn University.
Suwannaperm, Wissanu. (2549). Lecture Document of MC610 Mass Communication Research. Bangkok: Ramkhamhaeng University.
Sotanasathien, Surapong. (2550). The Frontier of Communication Administration: Three Dimensions of Management Communication, Communication Management, and Mass Communication Administration in Thailand. Research of Journalism and Mass Communication, Thammasat University.
Thai Journalist Association. (2557). The Movement of Media Profession. [Online]. From: https://www.tja.or.th/index.php?option=com_rokdownloads&view=file&Itemid=9&id=155. (Retrieved January 8, 2014).
Thawechotkitcharoen, Krieangkrai. (2543). Trends of Online Newspaper in Thailand. Master’s Thesis of Arts (Journalism), Faculty of Communication Arts, Chulalongkorn University.
Tongrat, Wongwat. (2554). Alternative: Factors Affecting the Information Exposure of Bangkok Metropolitan Residents to Online Newspapers. Master’s Thesis of Mass Communication, Ramkhamhaeng University.
Downloads
Published
How to Cite
Issue
Section
License
ทัศนคติ ความคิดเห็นใด ๆ ที่ปรากฏในวารสารเกษมบัณฑิตฉบับนี้เป็นของผู้เขียน โดยเฉพาะ มหาวิทยาลัยเกษมบัณฑิตและบรรณาธิการ ไม่จำเป็นต้องมีความเห็นพ้องด้วย
