The Effectiveness of Newspaper management to Compete with the internet in Thailand

  • วัชรพงษ์ จิตรงามปลั่ง
  • พันเอก บุญเอื้อ บุญฤทธิ์
Keywords: Newspaper management, the Internet, effective management

Abstract

The research aimed to study effectiveness of newspaper management to compete with the internet in Thailand and to propose measures for effective management of newspaper. It was a mixed method approach. The qualitative approach collected data by means of in-depth interviews of 8 key informants. The quantitative research, on the other hand, used questionnaire to collected data from 400 people. The researcher has developed a model titled “The Effectiveness Model of Newspaper Management” comprising: Development & Innovation in Services; Business Competition; Role and Duty; Social Credibility; Consumer Behavior; and Economic & Political Credibility.

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Published
2019-10-15
Section
Research articles