Intention to Use the QR Code Payment Application Through Smartphone

Authors

  • ทวีวรรณ คงมณีชัชวาล
  • ถนอมศักดิ์ สุวรรณน้อย

Keywords:

ความตั้งใจในการใช้/QR Code Payment/การยอมรับเทคโนโลยี

Abstract

The main purpose of this research was to study factors affecting the attitude towards and intention in application of QR Code Payment through smart phone. It was a qualitative research. The sample consisted 3 groups: The baby boomer, Generation X, and Generation y, 15 people each. In-depth interviews were adopted for data collection. The results showed that the factors affecting attitude towards and intention to use smart phone OR Code Payment were perceived usefulness, perceived ease of use, perceived risk, descriptive norm, injunctive norm, subject norm, behavior intention and usage behavior.

References

Bank of Thailand. (2561). Results Thai QR Payment & Bill Payment. [online], Available: from https://www.bot.or.th/Thai/PaymentSystems/FinTech/(November 1, 2018)
Chantawaniche, Suphang. (2559). Data analysis in qualitative research. Bangkok: Chulalongkorn University
Press.
Davis, F. (1989). Perceived Usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340
Makarapong, David and Punnakitikashem, Prattana. (2561). Behavior Intention of E-Ticket System of Public Transportation System Users. KMUTT Research and Development Journal. 41 January-March 2018 115-126.

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Published

2019-12-12

How to Cite

คงมณีชัชวาล ท., & สุวรรณน้อย ถ. (2019). Intention to Use the QR Code Payment Application Through Smartphone. KASEM BUNDIT JOURNAL, 20(2), 122–131. Retrieved from https://so04.tci-thaijo.org/index.php/jkbu/article/view/226916

Issue

Vol. 20 No. 2: July - December, 2019

Section

Research articles

License

ทัศนคติ ความคิดเห็นใด ๆ ที่ปรากฏในวารสารเกษมบัณฑิตฉบับนี้เป็นของผู้เขียน โดยเฉพาะ มหาวิทยาลัยเกษมบัณฑิตและบรรณาธิการ ไม่จำเป็นต้องมีความเห็นพ้องด้วย