Business Prospects of Slow Tourism in Thailand

Abstract

PURPOSES: To survey and analyse business prospects of slow tourism in Thailand. METHODS: It was a qualitative approach, with face-to-face, in-depth interviews with 15 tourism entrepreneurs.  RESULTS: It was revealed that infrastructure and government policies were keys to successes to support the sustainable domestic tourism, particularly among senior tourists. In addition to suitable policy measures from the government, due to the fact of increasing competition in the tourism industry, advertising, marketing and promotions in both traditional and social media were necessary business strategies.  CONCLUSIONS: Government infrastructure and policies were key factors in supporting sustainable domestic slow tourism.