Production and marketing potentials of Halal food business in Bangkok and vicinity

บทคัดย่อ

PURPOSES: To study halal food business in terms of production and marketing potentials, factor productivity, and problems of acquiring halal food standard certificate. METHODS: By means of a field survey research. Data was collected from 47 halal food entrepreneurs in Bangkok and vicinity who received food standard certificates from the Central Islamic Council of Thailand for at least 6 years. RESULTS: It was revealed that the halal products were mainly in the group of food and beverages for wholesales and retails in domestic markets. Halal food standard certificate was very important for confidence among Muslim consumers.  The halal food sale captured about 36.93 per cent of market share of the same product.  The production was relatively more capital intensive in Bangkok than in vicinity, while the return to labor was apparently above that of capital. The problems of getting halal food standard and qualified raw material certificates were due to large amount of expense required and time consuming. THEORETICAL/POLICY IMPLICATIONS: Halal food and business potentials in Thailand  should be enhanced to meet the world standards and competition on the world market.