The decision to study in the Master of Business Administration Program
Keywords:
Decision-making factors, Master of Business Administration Program, Graduate School, Kasem Bundit UniversityAbstract
PURPOSES: To study the factors affecting the decision to study in the Master of Business Administration program, Graduate School, Kasem Bundit University. METHODS: A quota of 100 simple random survey samples of students enrolled in the Master of Business Administration program in the academic year 2024. Data collection was conducted using an online questionnaire. RESULTS: It was revealed that the most influential factor affecting the decision to study in the Master of Business Administration Program at the Graduate School, Kasem Bundit University was the curriculum (β = 0.438). Educational expenses (β = 0.319), lecturers and staff (β = 0.219), and university image (β = 0.125), were also related with the decision statistically significant respectively. THEORETICAL/POLICY IMPLICATIONS: Develop the curriculum to include subjects and content that meet students’ expectation and can be applied to work employment by surveying the needs of both prospective students and employers. Moreover, require tuition fees at affordable cost, develop and recruit lecturers with high teaching competence. Faculty and staff pay close attention and advices on academic and daily life for students.
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