บทวิเคราะห์บทบาทของ กสทช. ในการออกระเบียบข้อบังคับการถ่ายทอด รายการกีฬาทางโทรทัศน์ในประเทศไทย

Jakgreerat Na Lamphun

Authors

Jakgreerat Na Lamphun Faculty of Communication Arts, Kasem Bundit University, 1761 Pattanakarn Road, Suan Luang, Bangkok 10250

Keywords:

NBTC, sports broadcasting, sports programs

Abstract

PURPOSES: This study aimed to analyze the authority of the National Broadcasting and Telecommunications Commission in issuing rules governing sports broadcasting on television in Thailand compared with international practices, and to propose appropriate legal improvements suited to the Thai context. METHODS: Documentary research and legal analysis by examining relevant laws, NBTC regulations, and a case study of sports broadcasting—particularly the FIFA World Cup—together with comparative analysis of international practices. RESULTS: The NBTC regulations significantly affect television operators and create several legal challenges, including lack of clarity, inconsistency with market conditions, and differences from international practices. The regulations also lead to conflicts related to copyright and market competition. THEORY/ POLICY IMPLICATIONS: The study recommends revising the regulations and considering alternative legal measures to enhance public access rights, fair competition, and the development of the sports broadcasting market in Thailand.

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