Vol. 27 No. 1: January - June, 2026

View Vol. 27 No. 1: January - June, 2026

Published: 2026-06-10

Research articles

Work environment and job characteristics affecting employees’ happiness at work

Kulasatri Howhan, Sutthipat Assawavichairoj

1 - 16
- PDF
Digital technology affecting photocopying service quality

Wattanaporn Duangkaew, Orapin Piyasakulkiat, Pakorn Priyakorn

17 - 35
- PDF
Strategies for Halal Health Tourism Ecosystem business development in Thailand for Gulf Cooperation Council tourists

Virul Pornpatkul, Anan Salem, Bundit Aroman

36 -53
- PDF
Narrative structure and film language of Nonzee Nimibutr

Nikrom kulkosa, Suthep Dachacheep

54 - 65
- PDF
Social media marketing strategies influencing purchasing decisions of Gen Z in the luxury goods market

rungarun khasasin, Arjaree Prachuabmoh, Kairung Khasasin, Thantip Pojsupap, Siripat Seviku

66 - 78
- PDF
Transformational leadership and employee performance in Bangkok Metropolitan Administration: The mediating role of job satisfaction

Usakom Jearrajinda, Uthai Laohavichien

79 - 98
- PDF

Academic articles

An analysis of NBTC’s roles on regulating of sports broadcasting scheduling on television in Thailand

Jakgreerat Na Lamphun

99 - 117
- PDF
A sustainable ethic model for good governance in Thai society

Pornthep Chantraniph

118-134
- PDF