การพัฒนารูปแบบสื่อสารการเมืองของพรรคประชาธิปัตย์ในยุคข้อมูลข่าวสาร
คำสำคัญ:
การเมือง, การสื่อสาร, พรรคประชาธิปัตย์บทคัดย่อ
การวิจัยนี้มีใช้วิธีดำเนินการวิจัยด้วยเทคนิคเดลฟายในการพัฒนารูปแบบการสื่อสารการเมือง ผลการวิจัยสรุปได้ดังนี้ รูปแบบสื่อสารการเมืองของพรรคประชาธิปัตย์ในยุคข้อมูลข่าวสาร ประกอบด้วย 3 ด้าน คือ ด้านการเมือง ได้แก่ บทบาทการรับฟังความคิดเห็นและข้อเรียกร้องของประชาชน หน้าที่การรวบรวมปัญหาและความต้องการของประชาชน การจัดทำแผนนโยบายพรรค รวมทั้งการถ่ายทอดนโยบายพรรค ด้านการสื่อสาร ได้แก่ ทักษะการสื่อสาร เอกภาพทางการสื่อสาร ผู้นำทางการสื่อสาร มวลชนสัมพันธ์และสื่อมวลชนสัมพันธ์ และด้านเทคโนโลยีการสื่อสาร ได้แก่ เทคโนโลยีสร้างความนิยมพรรค การสร้างเครือข่ายเทคโนโลยีการสื่อสาร ระบบเทคโนโลยีการสื่อสาร และนวัตกรรมการสื่อสาร
เอกสารอ้างอิง
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Boonyaratglin, Sonthi . (2552). The characteristics of the political leadership in the present situation. The case study of Bangkok. The course of development politics and elections Class 1. accessed from: https://elib3.ect.go.th/Multim/Aped.
Chaipatub, Satien. (2540). Communication Politics: Social Democracy highlighted. Bangkok. Chulalongkorn University.
Chaichampu, Surat. (October 2555 - March 2556) The application of information technology to improve the organization. Journal of Educational Administration University, Vol. 7 No.1
Froehilch R., Rudiger B. (2006). Framing political public relation: measuring success of political communication strategies in Germany. Public Relation Review. 32(1).
Jared Cohen. (2557). Changing digital world. Bangkok. The Post Publishing Public Company Limited (Thailand).
Kautep, Kanchana. (2557). Innovative Communication for Sustainable Development. Foundation Day 48 for the year 2557, NIDA. Accessed from https://rc.nida.ac.th/ th/https://rc.nida.ac.th/th/attachments/article/118/10.NN.pdf.
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Thomrongthanyawong, Sombat. (2556). American politics. 14. The Bangkok Edition. Publisher SEMA fair.
Ting- in, Supapohn. (2553). Strategic communication Senator (Senator), who served as village chief. Journalism MA thesis, Department Manager Corporate Communication. The journal Science and the Media Thammasat University.
Tingsaput, Kanlaya. (2557). CU leading academic works published on the iTunes U collection cognitive CU distributed worldwide. Center for Innovative Learning Chulalongkorn University. Accessed from https://www.chula.ac.th/th/archive/12904
Tonsagunrung, Kuamtong. (2556). Political parties. Political Database King Prajadhipok's Institute. Accessed from : https://wiki.kpi.ac.th/index.php
Tunsiri, Vichai. (2555). Principles of democracy. In an interview with the Committee on the Promotion of Democracy party. Documents for publishing political communication. Accessible from: https://www.parliament.go.th/ ewtadmin / ewt /parliament_parcy / download / articl e / article_ 20130528005131.pdf.
Watcharasiri, Kitikun. (2558). Political parties and groups of power in Thailand. Accessed from : www.elearning2.utcc.ac.th
Wikibooks textbook for the Free World. (2556). The development of information systems for mosques Korn. Accessed from https://th.wikibooks.org/wiki.
Bangkok University. (2553). Organizing principle. Handout Management. (Management: MG 112)Department of modern business management. Accessed from https://tulip.bu.ac.th/~nittaya.n/Chapter4.ppt
Berlo, David K.(1960). The Process of Communication. New York : Holt Rinehart&Winstion Inc.
Boonyaratglin, Sonthi . (2552). The characteristics of the political leadership in the present situation. The case study of Bangkok. The course of development politics and elections Class 1. accessed from: https://elib3.ect.go.th/Multim/Aped.
Chaipatub, Satien. (2540). Communication Politics: Social Democracy highlighted. Bangkok. Chulalongkorn University.
Chaichampu, Surat. (October 2555 - March 2556) The application of information technology to improve the organization. Journal of Educational Administration University, Vol. 7 No.1
Froehilch R., Rudiger B. (2006). Framing political public relation: measuring success of political communication strategies in Germany. Public Relation Review. 32(1).
Jared Cohen. (2557). Changing digital world. Bangkok. The Post Publishing Public Company Limited (Thailand).
Kautep, Kanchana. (2557). Innovative Communication for Sustainable Development. Foundation Day 48 for the year 2557, NIDA. Accessed from https://rc.nida.ac.th/ th/https://rc.nida.ac.th/th/attachments/article/118/10.NN.pdf.
Krishnarungsung, Aimon. (2015). Good interpersonal skills with others. Accessible from: www.novabizz.com
Learning Center Rajamangala University of Technology Phra Nakhon. (2553). The importance of organizational development with information technology. Accessed from https://webkm.rmutp.ac.th/ km / 2010/02 / a2-it.
Limmanee, Anuson. (2550). Political parties Thailand. Encyclopedia for young royal majesty in 31 volumes accessed from: http: kanchanapisek.or.th/ kp6 / sub / book.
McNair, Brian. (1999). An Introduction to political Communication 2nd edition, New York ledge
McQuail, D. (1983). Mass communication theory: An introduction. London: Sage pulitican.
Moloney K., Colmer R. (2001). Dose political PR enhance or trivialize democracy? The UK general election 2001 as a contest between presentation and substance. Journal of Marketing Management. 17(9-10).
Napoleon, Hill. (2556).Think & Grow Rich. Accessed from :https://oggoldthailand wordpress.com/AD-think-and-grow-rich/
Nuntawarowath, Nantana. (2557). Political Communication: Theory and Application. Edition 1. Bangkok Edition. Publishers Mass Media.
Prasadtong, Anuchit. (2558). The role and direction of the political parties. Documents Lecture Political development of the Election Commission. Accessible from: https://fdp.ect.go.th/ assets / file / 4672857897a635c1b4123c841719c31b.
Punjaront, Suttichai. (2557). Features of political leaders. Accessible from: www.drsuthichai.com
Pornchai J. Da Man. (2556). The development of human resources. Accessible from: https://www.oknation.net/blog/jedaman/2013/03/29 entry-1.
Saratapapa, Ratima . (2557). Marketing to politics: the triumph of the election?. Technical Electronic Bureau's Office of the Secretary General of Parliament. Accessed from https://www.parlament.go.th/libar
Sangdadsada, Suttawich. (2557). Change the digital world. Edition 1. Nonthaburi. The Post Publishing Public Company Limited (Thailand).
Suanpang, Punnee. (2552). Information Technology and Innovation for Knowledge Management. Bangkok. ED Co., Ltd. (Thailand
Tawipan, Puasansean. (2554). Incumbent politicians in a democratic society. Accessed from : https://boonpengsaepua999.blogspot.com/2011/07/blog-post_11.html
The company Towers Watson. (2558). Characteristics of desirable. The results of Towers Watson: executives of leading companies in the world. Accessed from https://gunrapree com/good_leader.html.
Thomrongthanyawong, Sombat. (2556). American politics. 14. The Bangkok Edition. Publisher SEMA fair.
Ting- in, Supapohn. (2553). Strategic communication Senator (Senator), who served as village chief. Journalism MA thesis, Department Manager Corporate Communication. The journal Science and the Media Thammasat University.
Tingsaput, Kanlaya. (2557). CU leading academic works published on the iTunes U collection cognitive CU distributed worldwide. Center for Innovative Learning Chulalongkorn University. Accessed from https://www.chula.ac.th/th/archive/12904
Tonsagunrung, Kuamtong. (2556). Political parties. Political Database King Prajadhipok's Institute. Accessed from : https://wiki.kpi.ac.th/index.php
Tunsiri, Vichai. (2555). Principles of democracy. In an interview with the Committee on the Promotion of Democracy party. Documents for publishing political communication. Accessible from: https://www.parliament.go.th/ ewtadmin / ewt /parliament_parcy / download / articl e / article_ 20130528005131.pdf.
Watcharasiri, Kitikun. (2558). Political parties and groups of power in Thailand. Accessed from : www.elearning2.utcc.ac.th
Wikibooks textbook for the Free World. (2556). The development of information systems for mosques Korn. Accessed from https://th.wikibooks.org/wiki.
ดาวน์โหลด
เผยแพร่แล้ว
2018-10-11
รูปแบบการอ้างอิง
บุญชม พ., บุญฤทธิ์ พ., & แสงวารี จ. (2018). การพัฒนารูปแบบสื่อสารการเมืองของพรรคประชาธิปัตย์ในยุคข้อมูลข่าวสาร. วารสารเกษมบัณฑิต, 19(October), 27–46. สืบค้น จาก https://so04.tci-thaijo.org/index.php/jkbu/article/view/144899
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Research articles
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