Guidelines for developing service quality of resort accommodations in Bangkok and vicinity area
คำสำคัญ:
Development guidelines, service quality, resort accommodationsบทคัดย่อ
PURPOSES: To study personal factors, service quality awareness, and compare the service quality of the resort accommodations between Bangkok and its vicinity. METHODS: It was a survey research of the sample group of 400 customers who came to use the resort accommodations in Bangkok and its vicinity. The instrument used in this research was a questionnaire. RESULTS: Most customers who came to use the resort accommodations were the people in Bangkok and its suburbs, the majority of which being males, between the ages of 31-40 years, married, bachelor degree level, civil servants / state enterprise employees, and monthly income between 20,001-30,000 baht. Service quality of the resort accommodations was in a high level, specifically the tangible aspect, reliability, trust worthiness and responsibility to customers respectively. THEORETICAL/POLICY IMPLICATIONS: The research results could be applied as guidelines for improving quality of services of resorts, especially reliability, trust worthiness and responsibility to customers respectively.
เอกสารอ้างอิง
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