The Personality and Competency of Health Promoting Personnel in Nakhon Si Thammarat

Abstract

           This research aimed to explore the personality and competency including core competency, generic competency and functional competency of health promoting personnel in Nakhon Si Thammarat. Samples of this study were 1) 100 health promoting personnel in Nakhon Si Thammarat, which were convenient sampling, and 2) 400 tourists/ customers, which were accidental sampling. Data were collected  This research aimed to explore the personality and competency including core competency, generic competency and functional competency of health promoting personnel in Nakhon Si Thammarat. Samples of this study were 1) 100 health promoting personnel in Nakhon Si Thammarat, which were convenient sampling, and 2) 400 tourists/ customers, which were accidental sampling. Data were collected by questionnaires. The results of this study showed that the personnel’s personality is significantly important to work performance at the highest level (=4.59), which comprises 3 Ws namely; Wellness, Well-spoken, and Well-groomed. The core competency is significantly important to work performance at the highest level (=4.63), which comprises 6 competencies namely; 1) honesty and faithfulness, 2) service minded, 3) enthusiasm to serve/ pay close attention to customer, 4) proud to be in this professions, 5) responsible for service delivered to customer, and 6) do not violate the privacy of customers. The generic competency is significantly important to work performance at a high level (=4.42), which comprises 5 competencies namely; 1) communicate in Thai and in English fluently, 2) ability to effectively solve problem, 3) manage and resolve conflict situation, 4) creating ambiance, and 5) cultural awareness. The manager’s functional competency is significantly important to work performance at a high level (=4.31), which comprises 4 competencies namely; 1) leading for results, 2) financial awareness, 3) strategic thinking, and 4) planning and organizing. The therapist’s functional competency is significantly important to work performance at a high level ( =4.39), comprises 4 competencies namely; 1) skillful, 2) safety awareness, 3) ability to process reservation in order to book/ amend/ cancel service correctly, and 5) promote products and services to customers. Even though the overall experience were at a high level but the level of customers’ expectation were higher than the level of experience in every dimension. The result of this study indicated that it is needed to be urgently develop the personnel ability in areas of a) manage and resolve conflict situation, b) cultural awareness, c) effectively solve problem, and d) process reservation in order to book/ amend/ cancel service correctly to raise the personnel standards to a whole new level.