Contents

Editorial

Development of Health Tourism Destination of Nakhon Si Thammarat

1-13

The Personality and Competency of Health Promoting Personnel in Nakhon Si Thammarat

14-16

Development of Health Tourism Promotion Model of Nakhon Si Thammarat Province

27-42

Development of Health Tourism Management Model of Nakhon Si Thammarat

43-52

A Study of Creative Tourism Potentiality in Area of Khlong Pa Payom-Khlong Ta Nae Basin Community, Pattalung Province.

53-65

Consumers Attitude Towards Professional Standards of Hotel Staff in Food and Beverage Department in Hotel Business, Krabi Province

66-73

A Computer Program for Developing Multiple Choice Test Items Using Automatic Item Generation Method

74-87

The Effect of Learning Management using KWL Plus Techniques with Think Pair Share Activity for Enhancing Analytical Reading Skills and Reading Comprehension for Making Conclusion

88-97

Development of Computer Game for Learning Herbal Plants: Herb Learning Center at Khunthale Community, Surat Thani Province

98-106

Transformational Leadership of Sub-district Municipality Administrators in Nakhon Si Thammarat

107-114

Participation in Local Development of Sub-district and Village Headmen in Nakhon Si Thammarat

115-121

The Provincial Administration Contributing to Effective of Thailand’s Development

122-130

The Development of a Calculating Model to Determine Mass Weight of Broilers

131-140

Management of Fruit Prices Decline Problem in Eastern Region

141-149

Marketing Strategy Promoting Local Thai Dessert in Nonthaburi Province

150-157

Political Economy on Discourse Conflicts over Medical Reform of Conventional Medicine, Traditional Thai Medicine, and Alternative Medicine

158-167

Credibility of Forensic Evidence: Challenges, Causes and Solutions for Thailand

Challenges, Causes and Solutions for Thailand

168-180

The Antecedent Effects of Human Resource Development Capability of Auto Parts Businesses in Thailand

181-192

The Effect of Servicescape on Customer Satisfaction

193-204

East Versus West: Eastern Man and Western Man in the Novel of Shanghai Baby

205-215

Tourism for (Quality of) Life

216-227

Legal Measures to Develop Khun Ta Le Lagoon to be a Wetland

Rationale and Background, Objectives of Study, Relevant Knowledge, Concepts, Theories and Review of Literature , Results and Discussion, conclution

228-240

Internal Quality Assurance of Early Childhood Development Centers under the Local Administration Organization

241-246

Learning Management that Promotes Thinking Skills by Using Mind Mapping for Students of the Faculty of Education of Rajabhat University

247-256

Five Things that Thai Teachers have to Consider Before Teaching English Grammar

257-263