A Capacity Model to Develop Strategy of Low Cost Airline Business toward the Organization Achievement

Authors

  • เนตร์ศิริ เรืองอริยภักดิ์

Keywords:

Capacity Model to Develop, Strategy Organization Achievement, Low Cost Airline Business

Abstract

The causal research was aimed at studying a capacity model to develop strategy of low cost airline business toward the organization achievement. The questionnaires were constructed as a tool for collecting and use a formula to calculate 15 times the latent variable, and data by random sampling from 250 samples which were proprietors, administrators, supervisors and workers in low cost airline business. The statistics used for analysis were frequency distribution, percentage, mean, standard deviation, skewness, kurtosis and structural equation model analysis: SEM. The research findings indicated that the sample group considered strategy capacity in business organizations totally at high level human resources capacity totally at high level and achievement of business organizations totally at high level The developed model of capacity to develop strategy of low cost airline business toward the organization achievement was created consistently and fitly with empirical data and had ability to predict at good level and acceptably at 85.1% which its acceptance was more than 40%. The casual relationship at statistical significance of 0.05 showed that capacity to develop strategies and human resources had causal relationship with achievement of low cost airline business organizations. Furthermore, capacity to develop strategies had causal relationship with human resources.

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Published

2018-12-17

Issue

Section

บทความวิจัย (Research Article)