MUT Journal of Business Administration

บทความวิจัย (Research Article)

• Confirmatory Factor Analysis of Marketing Mix Factors and Travel Intention toward Tourism in Chonburi Province

  Chidchanok Inthong, Siripak Siritho, Vivat Kittiphongkosol, Voralak Shotelersuk, Namthip Sangpokaew

  1-24

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• Components Analysis of Green Restaurant Management among Consumers in Bangkok

  Chanchira Chattrawanit, Wipa Mala

  25 - 43

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• Ethical Business Models Influencing Online Purchasing Behavior and Future Service Trends among Consumers in Dusit District, Bangkok

  Khajeerat Phumphruk

  44 - 66

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• The Influence of Vocational Students' Fear of Failure and Digital Entrepreneurial Intention in Yunnan Province, China: Roles of Risk Tolerance and Climate for Inclusion

  Ke Zhang, Xichang Huang

  67 - 91

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• Factors Influencing Job Satisfaction in Chinese Private Universities: The Mediating Role of Work Engagement

  Zhang Xin, Chidchanok Inthong

  92 - 120

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• The Effect Mechanism of Virtual Team Leadership on Employees’ Intrapreneurial Behavior in Southwest Border Areas of China

  Lei Li; Chuensumon Bunnag, Ke Zhang, Zhaoyun Wen

  121 - 142

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• Confirmatory Factor and Multiple Regression Analysis of Marketing Influencer Factors Influencing Purchasing Decisions on TikTok

  Pratumporn Wongthongsri, Chidchanok Inthong

  143 - 163

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• A Study of Total Inventory Cost Reduction through Economic Order Quantity (EOQ) Calculation A Case Study of Ban Sa Si Liam Community Store, Chaiyaphum Province

  Piyamas Klakhaeng, Anuch Nampinyo, Bundita Krawjantuek, Praphaporn Piwruksa, Pornkiat Phakdeewongthep

  164 - 186

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• Marketing Mix Factors Influencing the Decision to Use Overnight Palliative Care Service for Pets in Samut Sakhon Province

  Pakkavadee Phongsooksawat

  187 - 204

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