The Effect of Corporate Social Responsibility on Organizational Performance: An Empirical Study of Hotels that were Members of the Green Leaf Foundation

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สานิตย์ หนูนิล

Abstract

This research aimed to investigate the effect of corporate social responsibility toward
the organizational performance of the four areas: financial perspective, customer perspective,
internal process perspective, and learning and growth perspective. This research was
quantitative research by questionnaire with the index of item object congruence (IOC)of all
questions were 0.66 and the reliability of whole questionnaire was 0.94. The data were
collected from 81 hotels nationwide that were members of the Green Leaf Foundation. The
hotel human resource managers were respondents. The statistics that were used to analyze
the data were percentage, average, standard deviation and multiple regression analysis (Enter
Regression). The research showed that; 1) Philanthropic responsibility had a positive effect on
financial performance with statistical significance at 0.01 levels. The adjusted coefficient of
determination (Adjust R Squared) is 17.0% 2) Corporate social responsibilities did not effect on
customer performance with statistical significance. 3) Legal responsibility had a positive effect
on internal process performance with statistical significance at 0.01 levels. The adjusted
coefficient of determination (Adjust R Squared) is 36.8% and 4) Philanthropic responsibility had
a positive effect on learning and growth performance with statistical significance at 0.01 levels.
The adjusted coefficient of determination (Adjust R Squared) is 36.0%.

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บทความวิจัย (Research Article)