Research and Development of Digital Media Prototype for Hotel Business on the Sim Game: A Case Study of Lower Northern Provincial Cluster 2

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Nawaporn Prasomtong

Abstract

This research aimed to develop a prototype of digital media with the Sim game of the
hotel business for consumers, also to study the level of consumer satisfaction on the prototype
model with the Sim game of the hotel business for consumers and to study the relationship
between operational quality and service excellence of the hotel business in the Lower Northern
Provincial Cluster 2. The research and development used both quantitative and qualitative
methods. The research samples were 400 peoples. The results of the research were as follow
1. The prototype developed by the Sim game of the business hotel for consumers, 2. The
consumers had the satisfaction with the simulation game of the hotel business for the
consumers were sorted by average to lowest respectively, the average levels were 3.87, 3.77,
3.72 and the standard deviation were 0.918, 0.858, 0.943, 3. The effect of the relationship
between operational quality and service excellence of the hotel business was in the same
direction mainly by the image of the credibility of the business; the service providers have
technological security and the personality of the service provider was professional. The level of
relationship was relatively high. (r = 0.655, p-value 0.000) and the difference was statistically
significant to accept the H1. The hypothesis was to build trust and confidence which follow
the policies and administration plan that have the same direction and the relationship was
relatively high. There was no difference significant. (r = 0.652, p-value 0.443) to accept the
hypothesis: H0

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บทความวิจัย (Research Article)