Factors Affecting Airline Passengers’ Online Check-in Services Usage

Abstract

This research has two main aims. The first objective is to explore factors affecting airline passengers’ online check-in services usage. The second objective is to analyze a relationship of factors affecting airline passengers’ online check-in services usage. The surveys were conducted with 400 Thai airline passengers who have experience in using online check-in services of low cost carriers or full service carriers. Demographic information, total of seven psychology constructs with the variables of Technology Acceptance Model were included in the questionnaires. The data were examined by percentage, mean, standard deviation and binary logistic regression.

            The empirical results demonstrate that an intention to use, social influence and perceived risk affected airline passangers’ online check-in services usage; statistically significant at 0.05. On the contrary, the perception of ease of use, perception of usefulness, personal innovativeness and attitude toward the use of the service have no relation with airline passengers’ online check-in services usage. The result of the binary logistic regression analysis reveals that the model can predict 88.5% of airline passengers’ online check-in services usage correctly.