Online Learning Management Affecting the Continuing Learning Intention in a New Normal of Undergraduate Students

Abstract

This research article aims to present 3 findings: (1) effects of online learning
management, attitude towards online learning and the continuing learning intention in a new
normal of undergraduate students, (2) effects of the influence of online learning management
on the continuing learning intention in a new normal of undergraduate students, and (3) effects
of mediator variables role of attitude on online learning towards the continuing learning
intention in a new normal of undergraduate students. The Multi-stage Sampling was selected
from 365 undergraduate students in the central region of Thailand. The data were collected by
a structured questionnaire that obtained both validity and reliability, with satisfactory reliability
of .701 - .943. The statistical data were analyzed by descriptive statistics including frequency,
percentage, average, standard deviation and measures of skewness and kurtosis. The
influence of variables was analyzed using structural equation modeling analysis and Zobel's
test statistics to test the influence of mediator variables. The results showed that (1)
undergraduate students in the central region had a high level of awareness of online learning
management, and had a moderate level of attitude towards online learning and the continuing
learning intention in a new normal, (2) a component of online learning management in terms of
comparative advantage and consistency in usage had a positive influence on attitudes towards
online learning and the continuing learning intention in a new normal, and (3) attitude towards
online learning served as a mediator variable between online learning management that was
consistent in use only towards online learning and the continuing learning intention in a new
normal.