The Carbon Offsetting Behavior of Thai Passengers Influenced by Carbon offset Program Knowledge with Attitude as a Mediator
Keywords:
Knowledge, Attitude, Behavior, Carbon offsetAbstract
This study intends to examine the relationship between knowledge, attitude and carbon offsetting behavior of Thai passengers. This quantitative research applied KAB (Knowledge-Attitude-Behavior) theory. The data were collected using the purposive selection technique from 222 participants (Female 65.9% and Male 34.1%). The online questionnaire was used as a research instrument. The Partial Least Square - Structural Equation Modeling (PLS-SEM) was used to test hypotheses. The result showed that carbon offset program knowledge had a significant impact on the willing to offset flight carbon of Thai passengers (ß = 0.292). The attitude toward carbon offset partially mediates between carbon offset program knowledge and the willing to offset flight carbon (VAF = 0.412). The result in this present study is beneficial to the pro-environmental strategy for concerned organizations in the aviation industry especially the commercial airlines to manage passengers’ carbon offsetting behavior and their carbon offset program. The finding of this research is also useful for the governmental organizations that concern about environmental issues to enlarge environmental knowledge and promote the pro-environmental attitude in the policy.
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ข้อความ ข้อคิดเห็น ข้อมูล เนื้อหา รูปภาพ แผนภูมิ แผนผัง เป็นต้น ที่ปรากฏและแสดงในบทความต่างๆ ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความรับผิดชอบใดๆ ของวารสารบริหารธุรกิจเทคโนโลยีมหานคร และมหาวิทยาลัยเทคโนโลยีมหานคร
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