Technology Adoption and Intention to Use Electric Car Technology of Consumers in Bangkok
Keywords:
Technology Adoption×Electric Car Technology×Abstract
The main objectives of the research were to (1) study factors affecting electric car technology adoption of consumers in Bangkok and (2) study relation between factors affecting technology adoption and intention to use electric car technology. The research data were collected from 400 consumers in Bangkok through car showrooms in 5 districts which were selected by simple random sampling method from 50 districts. The two showrooms from the retrieved districted were then randomly selected. The respondents were then accidentally selected from the customers who visited those showrooms.
The primary research tool was a closed-ended questionnaire. Descriptive and reference statistics were used for data analysis. The relationship between factors affecting electric car technology adoption and intention to use electric car technology was analyzed using Multiple Linear Regression. The path analysis was investigated using Multiple Regression Method to observe the total effect of factors affecting electric car technology adoption on intention to use electric car technology. The hypothesis test was conducted at the significant level of 0.05.
The results revealed that the majority of consumers was female, about 31-40 years old, had a bachelor’s degree with the average income higher than 40,000 Baht. Factor that had the highest perception level on technology adoption was “perceived ease of use”. Hypothesis test result upon relation between factor affecting technology acceptance and attitude toward technology usage revealed positive relationship for every factor except for facilitate condition that the revealed negative relationship. Factor that had the high level of influence on intention to use electric car was “attitude towards technology usage”, “perceived risk and utilization”, and “perceived ease of use” respectively.
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