Factors Influencing E-payment Technology Adoption among the People in the Upper Northern Region of Thailand in the Digital Economy Drive Era
Keywords:
Technology Adoption, Technology E-payment, Social Influence, Perceived Usefulness, Perceived Ease of Use, การรับรู้ความยากง่ายในการใช้งานAbstract
การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษา ปัจจัยที่มีอิทธิพลต่อการยอมรับเทคโนโลยี E-payment ของประชาชนในเขตภาคเหนือตอนบน ในยุคการขับเคลื่อนเศรษฐกิจดิจิทัลในประเทศไทย โดยใช้การสุ่มตัวอย่างแบบแบ่งชั้น จำนวน 430 ราย เครื่องมือสำหรับการเก็บข้อมูล คือ แบบสอบถาม โดยแบ่งเป็น 4 ส่วน ประกอบด้วย สภาพทั่วไปของผู้ตอบแบบสอบถาม ปัจจัยที่มีอิทธิพลต่อการยอมรับเทคโนโลยี E-payment การยอมรับเทคโนโลยี E-payment และข้อเสนอแนะ ซึ่งมีความเหมาะสมกับการวิเคราะห์ข้อมูลด้วยการใช้เครื่องมือทางเทคนิคสถิติสมการ โครงสร้าง (SEM) โดยการวิเคราะห์เส้นทาง (Path analysis) ด้วยโปรแกรม SMARTPLS V.3.3.3
ผลการศึกษาชี้ให้เห็นว่า ปัจจัยสิ่งอำนวยสะดวก (FAS) มีอิทธิพลทางอ้อมสูงสุดโดยผ่าน ปัจจัยการรับรู้ความยากง่ายในการใช้งาน(PEOU) และปัจจัยการรับรู้ประโยชน์(PU) ข้อค้นพบจากการศึกษา ประชาชนในเขตภาคเหนือตอนบนมีการใช้งานอินเตอร์เพื่อการทำธุรกรรมทางการเงินให้ความสำคัญกับปัจจัยสิ่งอำนวยความสะดวก มากที่สุดเนื่องจากการใช้บริการ E-payment เป็นเรื่องใหม่สำหรับประชาชน การที่ประชาชนจะยอมรับและเริ่มต้นใช้งานเทคโนโลยี E-payment นั้นจำเป็นต้องอำนวยสะดวกและใช้งานง่าย
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ข้อความ ข้อคิดเห็น ข้อมูล เนื้อหา รูปภาพ แผนภูมิ แผนผัง เป็นต้น ที่ปรากฏและแสดงในบทความต่างๆ ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความรับผิดชอบใดๆ ของวารสารบริหารธุรกิจเทคโนโลยีมหานคร และมหาวิทยาลัยเทคโนโลยีมหานคร
บทความที่ตีพิมพ์ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นลิขสิทธิ์เฉพาะของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานคร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนใดส่วนหนึ่งไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับการอนุญาตเป็นลายลักษณ์อักษรจากคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานครก่อนเท่านั้น
