A Confirmatory Factor Analysis Model of Electronic Service Quality of GrabFood Application in Thailand
Keywords:
Confirmatory Factor Analysis, Electronic Service Quality, ApplicationAbstract
The objective of this research was to explore the components of service quality in GrabFood application in Thailand. This was quantitative research. A questionnaire was used to collect the data. The 240 samples were from the people who had never used the GrabFood application. The results statistically tested the research hypothesis using structural equation analysis and second-order confirmatory component analysis. The results from the exploratory component analysis of the GrabFood application Thailand on service quality indicated 6 components and 21 sub-components. The confirmatory component analysis indicated 6 components: 1) fulfillment, 2) privacy, 3) system availability, 4) responsiveness, 5) design, and 6) efficiency. The statistic results were as follows: χ2/df = 1.27, CFI = 0.98, GFI = 0.93, NFI = 0.92, TLI = 0.96, and RMSEA =0.03, which indicated the consistency and harmony of the model and empirical data.
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