Factors Affecting the Acceptance to Use the Electronic Tax Invoice and Electronic Receipt System (e-Tax Invoice & e-Receipt) of the Entrepreneurs in Bangkok Area Revenue Office 21

Authors

  • Chuensumon Bunnag
  • Pachara Srikuaklin
  • Chayongkan Pamornmarst
  • Piyawan Keawchan
  • Teeratat Svasdivichai

Keywords:

Electronic Tax Invoice,, e-Tax Invoice & e-Receipt System, Technology Acceptance

Abstract

This research aims to investigate the following: 1) The fundamental characteristics of entrepreneurs; 2) The factors influencing technology acceptance, risk perception, and the adoption of the electronic tax invoice and electronic receipt system (e-Tax Invoice & e-Receipt); and 3) The impact of various elements, including perceived benefits, perceived ease of use, social influence, and perceived risk, on entrepreneurs' acceptance of the electronic tax invoice and electronic receipt system (e-Tax Invoice & e-Receipt) in the Revenue Office Area 21, Bangkok. The study employs a quantitative research method, utilizing a sample of 400 entrepreneurs selected through convenience sampling. Data collection was conducted using a questionnaire with a 5-point Likert scale, and the analysis involved statistical methods to determine frequency, mean, percentage, and standard deviation. Hypothesis testing was performed using one-way analysis of variance and multiple regression analysis.

The research findings indicated that medium-sized enterprises, generating annual revenues exceeding 30 million baht but not surpassing 500 million baht, along with businesses operating for more than 10 years, demonstrated a higher acceptance of the e-Tax Invoice & e-Receipt system compared to other business types. Among the various factors, perceived ease of use had the most significant impact on the acceptance of the system, followed by social influence, perceived benefits, and perceived risks, repectively. These factors can predict the acceptance of the e-Tax Invoice & e-Receip system of entrepreneurs by 71 percent, with statistical significance at 0.05. Government agencies can use the research results as guidelines for creating effective policies or measures to push entrepreneurs to join the system more.

References

Ajzen, I. and Fishbein, M. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading. MA: Addison-Wesley.

Bahari, A., Mus, A. R. and Mursalim, M. 2020. Perceived Ease, Benefits and Perceived Enjoyment of E-Invoice User Interests. Point of View Research Accounting and Auditing. Vol. 1. No. 3. 33-42.

Bauer, R. A. 1960. Consumer Behavior as Risk Taking. In: Hancock, R.S., Ed., Dynamic Marketing for a Changing World. Proceedings of the 43rd. Conference of the American Marketing Association. 389-398.

Bauer, R. A. 1967. Consumer Behavior as Risk Taking. In: Cox, D.F., Ed., Risk Taking & Information Handling in Consumer Behavior. Graduate School of Business Administration. Harvard University. Boston. 23-33.

Bhattarai S. and Maharjan S. 2020. Determining the Factors Affecting on Digital Learning Adoption among the Students in Kathmandu Valley: An Application of Technology Acceptance Model (TAM). International Journal of Engineering and Management Research. Vol. 10. No. 3. 131-141.

Bumrungpone, P. 2020. Technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Master of Business Administration Thesis. Business Innovation Management. Silpakorn University.

Burinwattana S., Chittichai Horthong, C., Prathanadi S., Ngankhokkruad J., Kulsuphachote N. and Apisithpinyo, B. 2021. Influence of technology acceptance on intention to use e-tax system and e-transaction documents scheme of accountants in Thailand. Phetchabun Rajabhat Journal. Vol. 23. No. 2. 87-96.

Chang, H. H., Fu, C. S. and Jain, H. T. 2016. Modifying UTAUT and Innovation Diffusion Theory to Reveal Online Shopping Behavior: Familiarity and Perceived Risk as Mediators. Information Development. Vol. 32. No.5. 1757-1773.

Damlaelib, S. 2023. Factors affecting the intension of entrepreneurs to use the electronic tax invoice system: a case study of a corporate entrepreneur registered for VAT in Phitsanulok province. Maejo Business Review. Vol. 5. No. 1. 21-45.

Davis, F. D., Bagozzi, R. P. and Warshaw, P. R. 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly. Vol. 13. No. 3. 319-340.

Department of Business Development Ministry of Commerce. 2024. Information on the operating businesses in 2024: Search by area. Retrieved March 12, 2024 from https://datawarehouse.dbd.go.th/area/overview

Dewi, R. P. L. and Ketut, R. I. 2020. The Role of Trust in Mediating the Effect of Perceived Risk and Subjective Norm on Continuous Usage Intention on GoPay Users in Denpasar. Russian Journal of Agricultural and Socio-Economic Sciences. Vol. 12. No. 108. 87-98.

Digital Government Development Agency (Public Organization) (DGA). 2023. DGA with a new role as ‘Smart Connector’. Retrieved March 9, 2024 from https://www.dga.or.th/document-sharing/dga-channel/88106

Electronic Tax Administration Division Revenue Department. 2019. Overview of preparation and submission of e-Tax Invoice & e-Receipt. Retrieved March 17, 2024 from https://etax.rd.go.th/etax_staticpage/app/emag/flipbook/01_Overview.pdf

Farzianpour, F., Pishdar, M., Shakib, M. D. and Toloun, M. R. S. H. 2014. Consumers’ Perceived Risk and Its Effect on Adoption of Online Banking Services. American Journal of Applied Sciences. Vol. 11. No. 11. 47-56.

Featherman, M. and Pavlou, P. 2003. Predicting e-Services Adoption: A Perceived Risk Facets Perspective. International Journal of Human Computer Studies. Vol. 59. 451-474.

Fornell, C. and Larcker, D. F. 1981. Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research. Vol. 18. No. 1. 39–50.

Foster, G. M. 1973. Tradition Societies and Technological Change. New York: Harper and Row Publishers. 146-147.

Hair, J., Sarstedt, M., Hopkins, L. and Kuppelwieser, V. 2014 Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review. Vol. 26. 106-121.

Hanucharoenkul, K. and Parinnapha, C. 2023. The factor of the revenue department’s service system for preparation and delivery electronic tax invoice and electronic receipts. JSSP: Journal of Social Science Panyapat 2023. Vol. 5. No. 2. 207-222.

Inphirom, S., Thamrongsinthaworn, S., Sanglimsuwan, S. and Anantanand, S. 2022. User acceptance model on e-Tax Invoice and e-Receipt system in Thailand. Burapha Journal of Business Management. Vol. 11. No. 2. 66-94.

Jinukul, K. 2019. Perceived risk and trust influencing the transactional Intention through mobile banking among customers of Krung Thai bank public company limited in Songkhla province. Master of Business Administration in Marketing Thesis. Prince of Songkla University.

Khiewrattana, C. 2020. Factors of technology acceptance influencing decision making on QR code usage via smartphone: A case study of Bangkok bank public company limited’s customers in Hatyai district, Songkhla province. Master of Business Administration Thesis. Prince of Songkla University.

Kongkaew, K. 2023. Factors affecting the acceptance of Revenue Department e-filing. Master of Business Administration Thesis. Prince of Songkla University.

Mankhong, G. 2018. A study of components affecting adoption of electronic tax invoice processing and delivery system (e-tax invoice) of entrepreneur in Kamphaeng Phet province. Master of Accountancy Program. College of Innovative Business and Accountancy. Dhurajij Pundit University.

Marriott, H. R. and Williams, M. D. 2018. Exploring Consumers Perceived Risk and Trust for Mobile Shopping: A Theoretical Framework and Empirical Study. Journal of Retailing and Consumer Services. Vol. 42. 133-146.

Meelap, J., Tangcharoen, K., Phutthipan, N., Boriphan, W. and Noknoi, J. 2018. Intention to use social media for business purposes. The 10th National Academic Conference “Walailak Research” on March 27-28, 2018 Nakhon Si Thammarat Province.

Ministry of Finance Information Management Department. 2023. MOF open data: Government Revenue. Retrieved on March 17, 2024 from https://dataservices.mof.go.th

Ninkhampee, P. 2019. Factors influencing the efficiency of accounting information systems: A case study of small and medium enterprise (SMEs) in eastern Thailand. Master of Accountancy School of Accountancy Independent Study. Sripatum University.

Peter, J. P. and Ryan, M. J. 1976. An investigation of perceived risk at the brand level. Journal of Marketing Research. Vol. 13. No. 2. 184-188.

Pikkarainen, T., Pikkarainen, K., Karjaluoto, H. and Pahnila, S. 2004. Consumer Acceptance of Online Banking: An Extension of the Technology Acceptance Model. Internet Research. Vol. 14. 224-235.

Policy and Tax Planning Division Revenue Department. 2016. Implementation of the National e-Payment Strategic Plan. Retrieved March 9, 2024 from https://www.rd.go.th/publish/seminar/e-Payment_2-3-6-7.pdf

Poolsap, S. 2019. Technology acceptance affecting the intention of using social security fund contributions payment service via the electronic system (e-Payment) of the social security office. Master of Accountancy Independent Study. Rajamangala University of Technology Thanyaburi.

Revenue Department. 2017. Revenue Department Operation Plan, Fiscal Year 2017. Retrieved March 9, 2024 from http://download.rd.go.th/fileadmin/download/plan/RD_plan_60.pdf

Revenue Department. 2023. Revenue Department Operation Plan, Fiscal Year 2023 and 5-Year Period (2023 - 2027) Revised edition. Retrieved March 9, 2024 from https://www.rd.go.th/fileadmin/download/ plan/Plan_66_Internet_edit1.pdf

Revenue Department. 2024. Revenue Department Operation Plan, Fiscal Year 2024. Retrieved March 9, 2024 from https://www.rd.go.th/fileadmin/download/plan/RD_plan_2567.pdf

Revenue Department. 2024. The list of e-Tax invoice by Digital Signature registered users. Retrieved March 17, 2024 from https://etax.rd.go.th/etax_staticpage/app/#/index/registered

Revenue Department. 2024. The list of e-Tax invoice by Time Stamp registered users. Retrieved March 17, 2024 from https://interapp3.rd.go.th/signed_inter/publish/register.php

Rifat, A., Nisha, N. and Iqbal, M. 2019.Predicting e-tax service adoption: Integrating perceived risk, service quality and TAM. Journal of Electronic Commerce in Organizations. Vol. 17. No. 3. 71–100.

Rogers, E. M. and Shoemaker, F. F. 1978. Communication of innovations: A cross–cultural approach. New York: The Free Press.

Saosoong, S. 2020. System quality and user attitudes affecting the use of electronic tax system services of small and medium businesses in Bangkok. Master of Accountancy School of Accountancy Independent Study. Sripatum University.

Satbamrung, S. 2020. Factors affecting the adoption of government e-service: a case study of tax incentives service, the customs department. Degree of Master of Public Administration in Public Administration Department of Public Administration Independent Study. Faculty of Political Science. Chulalongkorn University.

Sathanpong, P. 2021. Factors affecting success in participating in the tax systems and electronic transaction documentation of the e-tax invoice and e-receipt projects. Master of Public Administration. Faculty of Social Sciences. Srinakharinwirot University.

Soneka, P.N. and Phiri, J. 2019. A Model for Improving E-Tax Systems Adoption in Rural Zambia Based on the TAM Model. Open Journal of Business and Management. Vol. 7. 908-918.

Sukkomol S. 2019. Factor affecting acceptance of Technology and decision to use e-Tax Invoice & e-Receipt. Master of Accountancy Thematic Paper. College of Innovative Business and Accountancy. Dhurakij Pundit University.

Tanapawat, A. and Saraphat, S. 2023. Conceptual Framework of Acceptance of Technology and Quality of Information Technology Systems That Affects The Intention to Use The Internet Corporate Income Tax Return Filing Service. JSSP: Journal of Social Science Panyapat 2023. Vol. 5. No. 2. 363-374.

Treepong, T., Mongkolnipath, K., Bunthong, V., Maneenak, N. and Namwong, K. 2023. Knowledge and Understanding of the e-Tax Invoice & e-Receipt System of Hoteliers in Hua Hin District, Prachuap Khiri Khan Province. Journal of Innovation in Business, Management and Social Sciences. Vol. 4 No. 1. 16-29.

Venkatesh, V., Morris, M. G., Davis, G. B. And Davis, F. D. 2003. User acceptance of information technology: toward a unified view. MIS Quarterly. Vol. 27. No. 3. 425–478.

Wanitsumpun, J. 2020. The acceptance factor of the electronic receipt of the consumer who purchases in the supermarket of a department store in Bangkok. Master of Business Administration. Faculty of Business Administration for Society. Srinakharinwirot University.

Workpointtoday. 2022. Tracing Blockbuster's Decline from 9,000 branches to 1: A Costly Lesson in Ignoring Waves of Change. Retrieved May 31, 2024 from https://workpointtoday.com/blockbuster-brand-story

Yamane, T. 1973. Statistics: An Introductory Analysis. 3rd Ed. New York: Harper and Row Publications.

Zainavy, S. F., Pratama, B. C., Fakhruddin, I. and Pandansari, T. 2023. E-Filing report: IS Performance expectancy, Effort Expectancy, Trust, And Perceived Risk Influencing the intention to use the system. Soedirman Accounting Review (SAR): Journal of Accounting and Business. Vol. 08. No. 2. 234-250.

Additional Files

Published

2024-12-16

Issue

Section

บทความวิจัย (Research Article)