The Influence Mechanism of Environmental Attention on Opportunity Beliefs in Yunnan Province, China: “One Belt One Road” Perspective
Keywords:
One Belt, One Road”, environmental attention, opportunity beliefs, ambidextrous learning, AI literacyAbstract
Implementing the “One Belt, One Road” strategy has brought unprecedented business opportunities to China's Yunnan Province, which has triggered a boom in entrepreneurship. In the process of first-time entrepreneurship, entrepreneurs' personalized understanding and judgment of entrepreneurial opportunities determine the success or failure of entrepreneurship, and environmental attention is closely related to opportunity beliefs. Therefore, this study investigated the relationship between environmental attention and opportunity beliefs, the mediating role of ambidextrous learning, and the moderating effect of AI literacy among first-time entrepreneurs in Yunnan Province, China, based on the opportunity construction and opportunity discovery theories. In this study, data were collected from first-time entrepreneurs in eight entrepreneurial parks in Yunnan Province, China, between August and October 2024, using a purposive sampling method and a dummy questionnaire. A total of 536 valid responses were received, yielding a validity rate of 82.46%.
This study employed quantitative research to test the hypotheses. The results showed that environmental attention among first-time entrepreneurs was positively correlated with opportunity beliefs. Ambidextrous learning (exploratory and exploitative learning) had a mediating effect, while AI literacy moderated the direct effect of environmental attention on ambidextrous learning (exploratory and exploitative learning) and the indirect effect on opportunity beliefs through ambidextrous learning (exploratory and exploitative learning) in Yunnan Province, China.
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